| 000 | 00691camuuu2002418a 4500 | |
| 001 | 000000024104 | |
| 005 | 19980901105941.0 | |
| 008 | 930701s1993 cau b 001 0 eng | |
| 010 | ▼a 93028685 | |
| 020 | ▼a 0534201849 | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 111024318 |
| 050 | 0 0 | ▼a P90 ▼b .B489 1993 |
| 082 | 0 0 | ▼a 302.23 ▼2 20 |
| 090 | ▼a 302.23 ▼b B576m2 | |
| 100 | 1 | ▼a Biagi, Shirley. |
| 245 | 1 0 | ▼a Media/impact : ▼b an introduction to mass media / ▼c Shirley Biagi. |
| 250 | ▼a Updated 2nd ed. | |
| 260 | ▼a Belmont, Calif. : ▼b Wadsworth Pub. Co. , ▼c c1993. | |
| 300 | ▼a xxiv, 564 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Mass media. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 학술정보관(CDL)/B1 국제기구자료실(보존서고8)/ | 청구기호 302.23 B576m2 | 등록번호 111024318 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This book begins with an overview of mass communication theory and a discussion of four themes that have shaped the development of the book. Each major media industry is then discussed with a brief history, as well as current developments and practices. The final chapters outline the key media issues and effects important to an understanding of modern mass media.
정보제공 :
목차
CONTENTS Part One／Overview 1 Introduction to the Mass Media = 3 The Communication Process = 6 Understanding the Mass Media Industries: Four Key Themes = 8 1. The Media as a Business = 8 2. The Media and Communications Technology = 21 3. The Media and Government = 25 4. Media, Society, and Culture = 28 How MEDIA／IMPACT Works = 29 In Focus: Introduction to the Mass Media = 30 Part Two／The Media Industries 2 The Newspaper Industry = 35 Colonial Newspapers: Toward an Independent Press = 37 The Zenger Trial = 39 Women's Role as Colonial Publishers = 40 The Revolutionary Partisan Press = 41 Early 1800s: Newspapers Diversify as Their Audiences Grow = 44 Frontier Journalism = 44 Ethnic and Native American Newspapers = 45 Dissident Voices: The Alternative Press = 46 Toward Mass Readership: The Penny Press = 49 Cooperative and For- Profit News Gathering = 49 The Civil War Years: Accreditation and Photojournalism = 50 Government Accreditation of Journalists = 50 The Birth of Photojournalism = 52 The Heyday of Newspapers = 53 Competition Breeds Sensationalism = 54 Yellow Journalism and the Spanish- American War = 56 Jazz Journalism = 57 Reporters' Evolving Role = 58 Unionization Encourages Professionalism = 58 War Reporting: Press Freedom Versus National Interest = 59 Newspapers in the Television Era = 62 The Revival of the Dissident Press = 63 A Declining Readership = 64 How Newspapers Work = 65 The Newspaper Industry Today = 68 National Newspapers = 69 INDUSTRY SNAPSHOT = 70 News Services = 72 Syndicates = 73 Facing the Future = 73 In Focus: The Newspaper Industry = 77 3 The Magazine Industry = 79 Colonial Competitors = 81 The First National Mass Medium = 83 Reaching New Readers = 84 Women's Issues = 84 Social Crusades = 85 Fostering a Literary Tradition = 86 Political Commentary = 88 The Postal Act's Effects = 90 The Muckrakers: Magazine Journalists Campaign for Change = 90 Magazines in the First Half of the 20th Century = 93 Harold Ross and The New Yorker = 93 Henry Luce's Empire = 95 Second Half of the 20th Century: Specialized Magazines = 98 Types of Magazines = 99 How Magazines Work = 100 The Magazine Industry Today = 101 INDUSTRY SNAPSHOT = 104 Magazines Join Big Business = 108 Facing the Future = 108 In Focus: The Magazine Industry = 109 4 The Radio Industry = 111 America's Second National Medium: How Radio Began = 113 Radio's Pioneers = 114 Government Becomes Involved = 117 Independent Entrepreneurs = 118 The Birth of Commercial Broadcasting = 119 Expansion and Regulation = 120 The Nation Tunes In = 123 Radio's Golden Age = 125 The Growth of Radio Networks = 129 Radio in the TV Age = 131 The FCC Recognizes FM = 131 BMI Licenses Recordings = 132 Formats Revolutionize Programming = 133 Clock and Car Radios = 134 Payola = 134 How Radio Works = 135 The Radio Industry Today = 136 FM and AM = 137 Deregulation = 137 Ratings = 138 INDUSTRY SNAPSHOT = 140 Formats: Gordon McLendon's Legacy = 142 Facing the Future = 145 In Focus: The Radio Industry = 148 5 The Television Industry = 151 How Television Began = 154 Television's Pioneers = 155 Replacing Radio = 157 Television News = 158 Entertainment Programming = 162 Measuring the Audience = 167 TV Grows Up = 169 Newton Minow and TV's Conscience = 169 A Time of Transition = 171 Public Television = 174 Maturing as a News Medium = 175 HOW Television Works = 180 The TV Industry Today = 181 Station Ownership = 182 The Networks' Role = 182 Independents = 183 Cable = 184 Rapid Technological Changes = 186 Ratings Accuracy: People Meters = 188 Facing the Future = 189 INDUSTRY SNAPSHOT = 190 In Focus: The Television Industry = 192 6 The Movie Industry = 195 Capturing Motion on Film: How Movies Began = 197 American Movies Premiere = 199 Early Films = 200 The Studio System Is Born = 201 The Movies Become Big Business = 204 A Change of Scene = 204 Block Booking = 205 Rebels with a Cause: United Artists = 205 Responding to Critics: Self-Regulation = 208 Sound Comes to the Movies: The Talkies = 211 The Rise of the Moguls: The Growth of the Studio System = 212 The Golden Age and After = 214 The End of an Era = 214 How TV Changed the Movie Industry = 219 The Movie Industry Today = 223 How the Movie Industry Works = 224 Ancillary Rights = 225 Technology = 227 INDUSTRY SNAPSHOT = 228 Facing the Future = 231 In Focus: The Movie Industry = 236 7 The Recording Industry = 239 Edison's Amazing Talking Machine: How Records Began = 240 Hi-Fi and Stereo Rock In = 244 How the Recording Industry Works = 246 The Recording Industry Today = 247 Money Matters = 249 Moral Matters = 251 Facing the Future = 257 INDUSTRY SNAPSHOT = 238 In Focus: The Recording Industry = 260 8 The Book Publishing Industry = 363 Colonial Days: How American Book Publishing Began = 265 Reaching a Wider Audience = 266 Political Pamphlets = 267 Novels = 267 Poetry = 269 Humor = 270 International Copyright Law of 1891 = 270 Publishing Houses = 271 Compulsory Education = 272 The Twentieth Century: Creating a Mass Market = 272 Book Clubs = 272 Paperbacking America = 273 Testing Censorship = 275 How Book Publishing Works = 275 The Publishing Industry Today = 277 Types of Books = 278 Book Publishing Consolidates = 280 Demand for Higher Profits = 281 Small Presses = 284 INDUSTRY SNAPSHOT = 286 Facing the Future = 288 In Focus: The Book Publishing Industry = 291 Part Three／Support Industries 9 Advertising = 295 Paying for Our Pleasures: Advertising and the Media = 296 How Ads Began = 296 Newspaper Advertising = 297 Magazine Advertising = 299 Radio Advertising = 300 Television Advertising = 300 How Advertisements Work = 301 Common Characteristics = 302 Grabbing Attention = 304 The Psychology of Ads = 305 Criticism of Advertising = 307 How Ad Agencies Work = 310 The Advertising Industry Today = 312 TV Commercials = 312 Other Media = 314 Local Advertising = 318 Advertising Regulation = 320 Facing the Future = 321 In Focus: Advertising = 323 10 Public Relations = 325 Origins and Growth of Public Relations = 326 Development of Ethics Codes = 329 How Public Relations Works = 331 Financial Public Relations = 331 Product Public Relations = 332 Crisis Public Relations = 332 PR Agencies Today = 337 Types of Clients = 340 The PR Job = 343 Public Relations and the Media = 344 Facing the Future = 348 In Focus: Public Relations = 348 Part Four／Issues and Effects 11 Ownership Issues and Press Performance Issues = 353 Ownership Issues = 354 Why Media Properties Are Selling = 357 Advantages of Concentration = 358 Disadvantages of Concentration = 359 Press Performance Issues = 362 Today's journalists = 362 News Values = 365 The Public and the Press = 369 Understanding Ownership and Press Performance = 373 In Focus: Ownership Issues and Press Performance Issues = 374 12 Media Effects = 375 Assessing the Impact: Media Studies = 376 The Payne Fund Studies = 378 The Cantril Study = 378 The Lasswell Model = 378 Studies of Television = 379 The Media and National Politics = 382 The Fireside Chats = 382 The People's Choice = 383 The Unseeing Eye = 384 Some Ideas for Future Research = 389 Spiral of Silence = 390 Children's Viewing Habits = 390 Stereotyping = 391 No Sense of Place = 392 Understanding Media Effects = 394 In Focus: Media Effects = 396 13 Legal and Regulatory Issues = 399 Freedom of the Press = 400 Government Attempts to Restrict Press Freedom = 401 The Alien and Sedition Laws of 1798 = 401 The Espionage Act of 1918 = 401 The Smith Act of 1940 = 402 HUAC and the Permanent Subcommittee on Investigations = 403 Prior Restraint = 403 Near v. Minnesota = 405 The Pentagon Papers = 405 The Progressive Case = 406 Grenada = 407 News Blackouts andPress Pools = 408 Censorship = 412 Local Efforts = 413 National Efforts = 415 Libel Law = 419 The Sullivan Case = 420 Charges and Defenses for Libel = 422 Today's Libel Laws and the Meaia = 423 Privacy Law = 426 Physical or Mental Solitude = 426 Embarrassing Personal Facts = 427 False Light = 427 Right of Publicity = 428 Fair Trial and Right of Access = 429 Fair Trial = 429 Courtroom Access = 430 Government Regulation = 430 Broadcast Regulation = 431 Broadcast Deregulation and Re- Regulation = 434 Advertising and Public Relations Law and Regulation = 435 In Focus: Legal and Regulatory Issues = 438 14 Ethical Practices = 441 Defining Ethical Dilemmas = 443 Truthfulness = 443 Fairness = 445 Privacy = 450 Responsibility = 453 Philosophical Principles = 456 How the Media Define Ethics = 457 Codes of Ethics = 459 Three Responses to Criticism = 461 The Importance of Professional Ethics = 465 In Focus: Ethical Practices = 465 15 Global Media = 467 World Media Systems = 469 Western Europe and Canada = 469 Eastern Europe = 472 Middle East and North Africa = 475 Africa = 476 Asia and the Pacific = 478 Latin America and the Caribbean = 481 News and Information Flow = 482 New World Information and Communications Order = 483 UNESCO's 1978 Declaration = 484 The MacBride Report = 484 The New Global Media Marketplace = 485 In Focus: Global Media = 490