상세정보

억만장자 14인의 통찰력과 전략을 밝힌다. 존 록펠러, 워렌 버핏, 빌 게이츠, 샘 월튼, 로스 페로…. 이들은 과연 끈질긴 집념과 근면성실한 태도, 큰 야망만으로 억만장자가 되었을까? 이 책은 그들이 독점과 합병, 정치적 로비와 노조 무력화, 저가 매입 후 매각, 세금 혜택, 아이디어를 훔쳐 모방하기 등을 통해 적극적으로 자신의 부를 축적해갔다고 말한다.

억만장자 14인의 부의 비밀을 살펴보고, 구체적으로 돈을 벌 수 있는 방법에 대해 이야기한다. 워렌 버핏의 경우, 얼마나 적극적으로 투자한 기업 내외부에서 기업 가치를 높이기 위해 헌신했는지 살펴보고, 월마트의 샘 월튼에 대해서는 그가 어떻게 소도시의 잡화상에서 대규모 할인판매점 체인으로 전환할 수 있는 기회를 포착했는지를 파헤친다.

A collection of money-making strategies from some of the world's wealthiest individuals discusses the successful tactics used by such titans as Warren Buffett, J. Paul Getty, Bill Gates, and Laurence Tisch

"A truly enlightening work filled with fundamental strategies that have worked for others.Martin Fridson documents the essential principles inherent in every billionaire's success."

-Gordon Bethune
Chairman of the Board and CEO
Continental Airlines

Self-made billionaires all have one thing in common: they excel at making money. But hard work, thrift, and focus are only part of the story-you hold the rest of it in your hands. How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, Phil Anschutz, John D. Rockefeller, Wayne Huizenga, Bill Gates, J. Paul Getty, and Kirk Kerkorian, How to Be a Billionaire will show you principles that can increase your wealth and business acumen to the mogul level.

How to Be a Billionaire looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulations of wealth. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money.

Do you think innovation is the best way to prosper in business? Sam Walton, founder of the Wal-Mart retail chain, would tell you otherwise. The key to Walton's success was supreme devotion to copying the methods of other successful discounters.

What could be less complicated than buying low and selling high? But the ascent of

Warren Buffett, John Kluge, and Laurence Tisch to billionaire status depended on much more than an eye for good bargains. And if you're looking to thrive by outmanaging the competition, look no further than Richard Branson. When the founder of Virgin Atlantic needed to reduce his staff by 400 people, 600 volunteered to take off a few months on sabbatical.

How to Be a Billionaire identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. A manual for success that can benefit every aspiring tycoon, it is a fascinating read for anyone intrigued by wealth and how it's gotten.

Praise for HOW TO BE A BILLIONAIRE

"How to Be a Billionaire offers fascinating insight into the subject of building wealth. As a result of his exhaustive research, Martin Fridson is able to explain the wealth-creation process from a unique perspective. As the reader will discover, there is no single formula for success, but there are certain categories into which these concepts can be placed. My personal advice is to remember the words of Winston Churchill who said, 'Success is the ability to go from one failure to another with no loss of enthusiasm.'"

-Ross Perot

"Martin Fridson has created the ultimate roadmap to the American Dream. He comes as close to extracting a formula for the acquisition of wealth as any book I have ever read."

-Jeff Sagansky
CEO, Paxson Communications

"Martin Fridson's book has a number of very insightful and thoughtful analyses, something you don't pick up in many business schools."

-Philip F. Anschutz
Chairman and CEO, The Anschutz Corporation

"How to Be a Billionaire is a powerful arsenal of dead-on strategies for increasing your personal wealth and business acumen. Marty Fridson details the tactics of self-made billionaires with great intelligence and insight. I wish this book had been available when I was starting my career."

-Spencer Hays
Founder, Tom James Company
Executive Chairman, Southwestern/Great American, Inc.
Chairman, Athlon Publications

In "How To Be A Billionaire" erfahren Sie, wie sich manche Leute in einem ganz bestimmten Bereich menschlichen Strebens hervorgetan haben, namlich im Streben nach Geld. Hier geht es nicht um das halbe Prozent der amerikanerikanischen Bevolkerung, das uber einen Kapitalwert von einer Million Dollar verfugt. Hier geht es um Amerikaner, die 1.000 bis 40.000 Millionen Dollar ihr eigen nennen. In diesem Buch wird zum ersten Mal diese massive Anhaufung von privatem Vermogen ausfuhrlich untersucht. Hierbei stutzt sich Fridson verstarkt auf Biographien und journalistische Reportagen, die die Findigkeit, den Elan und die Rucksichtslosigkeit dokumentieren, auf die sich diese Vermogen grunden. Er enthullt die wichtigsten Taktiken, Prinzipien und Strategien, die die Reichen superreich gemacht haben, wie z. B: "Verstoße gegen die Regeln", "Nachahmung ist besser als Innovation", "Beherrsche den Markt", "Investiere in politischen Einfluß" und "Ubertrumpfe die Konkurrenz". Erlautert wird das gesamte Repertoire, angefangen bei Verhandlungstechniken uber Tipps fur den besten Deal bis hin zur Wahl der Branche und zum Borsengang des Unternehmens. Eine unverzichtbare Lekture fur jeden, der (erfolg)reicher werden will. (12/99)

New feature

"A truly enlightening work filled with fundamental strategies that have worked for others.Martin Fridson documents the essential principles inherent in every billionaire's success."

-Gordon Bethune
Chairman of the Board and CEO
Continental Airlines

Self-made billionaires all have one thing in common: they excel at making money. But hard work, thrift, and focus are only part of the story-you hold the rest of it in your hands. How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, Phil Anschutz, John D. Rockefeller, Wayne Huizenga, Bill Gates, J. Paul Getty, and Kirk Kerkorian, How to Be a Billionaire will show you principles that can increase your wealth and business acumen to the mogul level.

How to Be a Billionaire looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulations of wealth. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money.

Do you think innovation is the best way to prosper in business? Sam Walton, founder of the Wal-Mart retail chain, would tell you otherwise. The key to Walton's success was supreme devotion to copying the methods of other successful discounters.

What could be less complicated than buying low and selling high? But the ascent of

Warren Buffett, John Kluge, and Laurence Tisch to billionaire status depended on much more than an eye for good bargains. And if you're looking to thrive by outmanaging the competition, look no further than Richard Branson. When the founder of Virgin Atlantic needed to reduce his staff by 400 people, 600 volunteered to take off a few months on sabbatical.

How to Be a Billionaire identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. A manual for success that can benefit every aspiring tycoon, it is a fascinating read for anyone intrigued by wealth and how it's gotten.

Praise for HOW TO BE A BILLIONAIRE

"How to Be a Billionaire offers fascinating insight into the subject of building wealth. As a result of his exhaustive research, Martin Fridson is able to explain the wealth-creation process from a unique perspective. As the reader will discover, there is no single formula for success, but there are certain categories into which these concepts can be placed. My personal advice is to remember the words of Winston Churchill who said, 'Success is the ability to go from one failure to another with no loss of enthusiasm.'"

-Ross Perot

"Martin Fridson has created the ultimate roadmap to the American Dream. He comes as close to extracting a formula for the acquisition of wealth as any book I have ever read."

-Jeff Sagansky
CEO, Paxson Communications

"Martin Fridson's book has a number of very insightful and thoughtful analyses, something you don't pick up in many business schools."

-Philip F. Anschutz
Chairman and CEO, The Anschutz Corporation

"How to Be a Billionaire is a powerful arsenal of dead-on strategies for increasing your personal wealth and business acumen. Marty Fridson details the tactics of self-made billionaires with great intelligence and insight. I wish this book had been available when I was starting my career."

-Spencer Hays
Founder, Tom James Company
Executive Chairman, Southwestern/Great American, Inc.
Chairman, Athlon Publications

정보제공 :

정보제공 :

ACCEPTING THE CHALLENGE.
 
 Do You Sincerely Want to Be Superrich?
 
 How Important Is Choosing an Industry?
 
 FUNDAMENTAL STRATEGIES.
 
 Take Monumental Risks.
 
 Do Business in a New Way.
 
 Dominate Your Market.
 
 Consolidate an Industry.
 
 Buy Low.
 
 Thrive on Deals.
 
 Outmanage the Competition.
 
 Invest in Political Influence.
 
 Resist the Unions.
 
 PUTTING IT ALL TOGETHER.
 
 Your Turn.
 
 Notes.
 
 Index.

정보제공 :