| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045114776 | |
| 005 | 20150713100408 | |
| 008 | 030124s2003 njua b 001 0 eng | |
| 010 | ▼a 2002034204 | |
| 020 | ▼a 0471263087 (cloth : alk. paper) | |
| 035 | ▼a KRIC08529854 | |
| 040 | ▼a 241026 ▼c 241026 ▼d 211009 | |
| 050 | 0 0 | ▼a HG6024.A3 ▼b B73 2003 |
| 082 | 0 0 | ▼a 332.64/5 ▼2 23 |
| 084 | ▼a 332.645 ▼2 DDCK | |
| 090 | ▼a 332.645 ▼b B796r | |
| 100 | 1 | ▼a Brach, Marion A. |
| 245 | 1 0 | ▼a Real options in practice / ▼c Marion A. Brach. |
| 260 | ▼a Hoboken, NJ : ▼b John Wiley & Sons, ▼c 2003. | |
| 300 | ▼a xi, 370 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 1 | ▼a Wiley finance series |
| 504 | ▼a Includes bibliographical references (p. 343-359) and index. | |
| 650 | 0 | ▼a Options (Finance). |
| 830 | 0 | ▼a Wiley finance series. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 332.645 B796r | 등록번호 121097069 (6회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Explores real option theory applied in practice
Real options are quickly becoming the valuation and decision-making method of choice for many companies, including oil and gas companies, utilities and natural resource companies, pharmaceutical and biotech companies, Internet companies, and many others.
Real Options in Practice allows readers to view the world of real options from the vantage point of a corporate practitioner applying real option valuation techniques on a regular basis. Expert Marion Brach describes the challenges of implementing a real option framework in practice within a corporate setting. Touching on the real options most firms care about, Real Options in Practice identifies the classic types of real options-deferral, abandonment, switching, expansion, and compound-and explores the main concepts critical to understanding real option theory. Through Brach's own three-step real option valuation method readers will learn how the theory of real options is now being applied to drive better, more profitable corporate decision-making.
Marion A. Brach, MD, MBA (Hagen, Germany), has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. A recognized expert on real option theory and practice, Brach received her MBA from the Manchester Business School and frequently speaks at real option seminars.
New feature
How much should a pharmaceutical company invest in R&D for a new drug?At what point do the costs outweigh the benefits of a new technology?
When should you abandon that oil-drilling project?
"Real options is an exciting but very challenging subject for many strategy and corporate finance practitioners. Real Options in Practice is an excellent book to get a structured and accurate overview of real options, their use and computation. Marion Brach has succeeded in striking a difficult balance between theoretical firmness and practical actionability: her book is easy to read without sacrificing the richness of a subject that is more and more important for investment decision-making."
-Remy Schosmann, Partner, Corporate Finance, and global head of strategic options management at Ernst & Young
"Marion Brach makes applied option theory accessible to the practitioner without neglecting technical rigor. Any manager seeking a solid foundation in option concepts-and how to profit by them-should start with this book."
-John L. McCormack, Senior Vice President
Stern Stewart & Company
정보제공 :
목차
Acknowledgments.
Real Option--The Evolution of an Idea.
Taking an Idea into Practice.
The Six Basic Managerial Options.
The Value of Uncertainty.
A Strategic Framework for Competitive Scenarios.
Adding Option Value by Intervention.
Real Option Analysis--A Support Framework for Corporate Strategy.
Managing Relationships with Real Options.
Real Options--A Mindset to Share and Communicate.
The Real Option Future.
Bibliography.
Index.
정보제공 :
