Section Section Description Page Number
Series Foreword p. vii
1 Social Economics: Current and Emerging Avenues Joan Costa-Font and Mario Macis p. 1
Social Preferences
2 Social Preferences, Public Policy, and Gender Philipp Zahn and Evguenia Winschel p. 13
3 Who Gains from Competition? The Ultimatum Game in a Labor-Market Setting in Ghana Elwyn Davies and Marcel Fafchamps p. 39
4 Why Give Away Your Wealth? An Analysis of the Billionaires'' View Jana Sadeh and Mirco Tonin and Michael Vlassopoulos p. 61
5 Altruism and Egoism/Warm Glow in Economics and Psychology: Building a Bridge Between Different Experimental Approaches Mark Ottoni-Wilhelm p. 79
Culture, Values, and Norms
6 The Microeconomics of Trust Luigi Guiso p. 109
7 Measuring Value Diversity within Countries Sjoerd Beugelsdijk and Mariko J. Klasing p. 129
8 Cultural Persistence and the Pill Kelly Ragan p. 173
9 Cultural Determinants of Gender Roles: "Pragmatism" as an Underpinning Attitude toward Gender Equality among Children of Immigrants Martin Ljunge p. 197
10 The Role of Repugnance in the Development of Markets: The Case of the Market for Transplantable Kidneys Julio Jorge Elias p. 233
11 Cultural Attitudes and the "Traditional Medicines Paradox": Evidence from Ghana and the Philippines Joan Costa-Font and Azusa Sato p. 245
12 Changing Culture to Change Society? Mireia Borrell-Porta and Joan Costa-Font and Azusa Sato p. 261
Networks, Peer Pressure, and Social Interactions
13 The Role of Children in Building Parents'' Social Networks Odelia Heizler and Aval Kimhi p. 283
14 Individual Fundraising: The Power of the Personal Abigail Payne and Kimberley Scharf and Sarah Smith p. 305
List of Contributors p. 327
Index p. 329
