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The Routledge Handbook of Soft Power (second edition) offers a comprehensive, detailed, and ground-breaking examination of soft power ? a key factor in cultural diplomacy, cultural relations, and public diplomacy.  Interrogating soft power as influence the handbook examines manifestations in media, public mind, policy and theory - in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. 

 
? Part One provides important new conceptualization and critical analysis of soft power from international relations, philosophical and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; connects soft power innovatively with other concepts.
? Part Two addresses soft power and contemporary issues; examining new technology and soft power intentions, soft power and states’ performance during the global pandemic; and soft power and values. 
? Part Three investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Turkiye, and USA ? some in combination.

This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.

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PART I Theoretical Perspectives 
1. Taking A Measure of Attraction-Based Influence (Part One Overview)Naren J Chitty
2. An Experiential Theory of Attraction-Based Influence (Unintended and Intended) Naren J Chitty
3. The Gift of Grace: Soft Power, Charisma, and Transatlantic RelationsHendrik W Ohnesorge
4. Taking A Soft Power Approach to Cultural Heritage Protection: Toward An Empirical MethodologyJ P Singh, Neslihan Kaptano?lu and Meng-Hao Li
5. Tools for Measuring Soft Power: A Review of Recent Quantitative AnalysesIrene S Wu
6. Measuring Soft PowerLi Ji
7. Challenges of A Big Data Approach in Mapping Soft PowerRichard Davis and Li Ji
8. Hybridity, Soft Power and Statecraft: Ontological MappingPaweł Surowiec-Capell and Philip Long
9. The Use of The Soft Power Concept in Empirical StudiesDouglas Henrique Novelli and Alexsandro Eugenio Pereira
10. The Soft Power of International Education: A Theoretical FrameworkMei Li
11. Science Communication as Soft PowerAdalberto Fernandes
12. Production and Consumption of Academic Knowledge: The Rising and Expansion of The ‘Soft Power’ Concept (1989-2020)Manuel Hernandez-Perez and Maria-Jose Banos-Moreno
13. A Study of Soft Power Rankings: Concepts, Method(ology), and EvaluationChenjun Wang
PART II Contemporary Issues
14. Contemporary Issues (Part Two Overview)Li Ji
15. Pandemic Soft Power: A Civic Virtue in The Context Of COVID-19Seow Ting Lee
16. Assaying Experience of Soft Power: CALD Community Narratives in New South Wales in COVID-19 Pandemic TimesNaren J Chitty and Chenjun Wang
17. The Jury Is In? The Impact of Domestic and Global Responses to The COVID-19 Health Crisis On Soft Power of The US, China And Germany (2020-2021)Katarzyna Pisarska
18. States Vs. Tech Giants: Who Is Wielding Soft Power? Soft Power in The Age Of Online Platforms Alessandra Massa and Giuseppe Anzera
19. On The Soft Power of Values: The ‘Scotland Is Now’ CampaignAlastair Mackie and Katerina Strani
20. Large-Scale Events and Soft Power: Reconfiguration and Continuity in Light Of The COVID-19 PandemicLukasz Swiatek and Luigi Di Martino
PART III Cases from across the Globe
21. Cases from Around The World (Part Three Overview)Gary Rawnsley
22. It’s A MAD World: How Diplomats’ Online Framing of Crises Results In Mutually Assured De-LegitimizationIlan Manor
23. An Analysis Of South Korea’s Civic Virtue Soft PowerHwaJung Kim
24. Soft power of First Ladies: Case studies of France and PolandKarina Paulina Marczuk
25. Private cultural foundations as actors of soft power in times of austerityOlga Kolokytha
26. The Role of Film Auteurism Within The Mechanisms of Soft Power In Spain ? Carlos Saura As A Representative Of Spanish Culture AbroadGabriel Domenech Gonzalez
27. Does Soft Power Make Authoritarian Regimes Import Universities? Framing Analysis Of Discourses Around Transnational Higher Education Institutions In KazakhstanEriks Varpahovskis and Anna Kuteleva
28. Explaining China’s Soft Power In TurkiyeSelim Oterbulbul
29. Soft Power In Dark Collective Memory: The Case Of Japanese War MuseumsMomoyo Shibuya
30. Understanding Chinese Philosemitism: Judaism And Israel As Soft Power In Contemporary ChinaMary J Ainslie

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