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Strategic management in the media : theory to practice / 3rd ed

Strategic management in the media : theory to practice / 3rd ed (2회 대출)

자료유형
단행본
개인저자
Küng, Lucy
서명 / 저자사항
Strategic management in the media : theory to practice / Lucy Küng.
판사항
3rd ed.
발행사항
London ;   Thousand Oaks, California :   SAGE,   2023.  
형태사항
xvii, 262 p. : ill. ; 25 cm.
ISBN
9781529773699 (pbk.) 9781529773705 (hbk.)
서지주기
Includes bibliographical references (p. 240-255) and index.
일반주제명
Mass media --Management. Strategic planning.
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001 000046212056
005 20251110111247
008 251107s2023 enka b 001 0 eng d
020 ▼a 9781529773699 (pbk.)
020 ▼a 9781529773705 (hbk.)
040 ▼a 211009 ▼c 211009 ▼d 211009
050 4 ▼a P96.M34 ▼b K86 2023
082 0 4 ▼a 302.23068 ▼2 23
084 ▼a 302.23068 ▼2 DDCK
090 ▼a 302.23068 ▼b K96s3
100 1 ▼a Küng, Lucy ▼0 AUTH(211009)62683.
245 1 0 ▼a Strategic management in the media : ▼b theory to practice / ▼c Lucy Küng.
250 ▼a 3rd ed.
260 ▼a London ; ▼a Thousand Oaks, California : ▼b SAGE, ▼c 2023.
300 ▼a xvii, 262 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. 240-255) and index.
650 0 ▼a Mass media ▼x Management.
650 0 ▼a Strategic planning.
945 ▼a ITMT

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 302.23068 K96s3 등록번호 111916775 (2회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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