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| 001 | 000000024100 | |
| 005 | 19980901162934.0 | |
| 008 | 910408s1991 enk b 00110deng | |
| 010 | ▼a 91016744 //r94 | |
| 020 | ▼a 0415054680 (PB) | |
| 020 | ▼a 0415054672 (HB) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 049 | 1 | ▼l 111024312 |
| 050 | 0 0 | ▼a P92.E9 ▼b T8 1991 |
| 082 | 0 0 | ▼a 302.23/09224 ▼2 20 |
| 090 | ▼a 302.23 ▼b T927mm | |
| 100 | 1 | ▼a Tunstall, Jeremy. |
| 245 | 1 0 | ▼a Media moguls / ▼c Jeremy Tunstall, Michael Palmer. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge , ▼c 1991. | |
| 300 | ▼a 258 p. ; ▼c 24 cm. | |
| 490 | 1 | ▼a Communication and society. |
| 504 | ▼a Includes bibliographical references (p. 223-243) and index. | |
| 650 | 0 | ▼a Mass media ▼x Biography. |
| 650 | 0 | ▼a Communication, International. |
| 650 | 0 | ▼a Mass media ▼z Europe. |
| 700 | 1 0 | ▼a Palmer, Michael , ▼d 1946-. |
| 830 | 0 | ▼a Communication and society (Routledge (Firm)) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 학술정보관(CDL)/B1 국제기구자료실(보존서고8)/ | 청구기호 302.23 T927mm | 등록번호 111024312 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
An account of how a very few powerful individuals come to wield a lot of control in international communications. The politics, eccentricities and industrial alliances of the moguls including Maxwell and Murdoch are examined in detail.
정보제공 :
저자소개
MICHAEL PALMER(지은이)
<Killier In The Jungle>
Jeremy Tunstall(지은이)