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The media of mass communication 10th ed

The media of mass communication 10th ed (1회 대출)

자료유형
단행본
개인저자
Vivian, John.
서명 / 저자사항
The media of mass communication / John Vivian.
판사항
10th ed.
발행사항
Boston :   Allyn & Bacon,   c2011.  
형태사항
xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.
ISBN
9780205693054 0205693059 9780205719112 (pbk.) 0205719112 (pbk.)
내용주기
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
서지주기
Includes bibliographical references and index.
일반주제명
Mass media.
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020 ▼a 0205693059
020 ▼a 9780205719112 (pbk.)
020 ▼a 0205719112 (pbk.)
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100 1 ▼a Vivian, John.
245 1 4 ▼a The media of mass communication / ▼c John Vivian.
250 ▼a 10th ed.
260 ▼a Boston : ▼b Allyn & Bacon, ▼c c2011.
300 ▼a xxiv, 480 p. : ▼b ill. (chiefly col.), col. map ; ▼c 28 cm.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
650 0 ▼a Mass media.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 302.23 V858m10 등록번호 111623829 (1회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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