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Strategic Corporate Management for Engineering bridges the gap between business and engineering textbooks and reference books. This groundbreaking text is the first book to apply the concepts of strategic management to the specifics of the civil engineering industry. Strategic Corporate
Management for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation for
strategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions within
regional, national, and international engineering and construction organizations. These case studies expose students and aspiring executives to real-life situations faced by civil engineering professionals.
Ideal for courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a valuable resource for professionals. Addressing a critical need in the civil engineering industry, it provides
students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering and construction services. The text is accompanied by a website at http: //www.aecstrategies.com/stratmgt, which contains a table of contents, a discussion forum for
educators to discuss cases, and information from the course in which the text was developed.

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CONTENTS
PREFACE = ⅸ
ACKNOWLEDGMENTS = xvii
Ⅰ PREPARING FOR STRATEGIC MANAGEMENT = 1
 1 STRATEGIC MANAGEMENT : A BACKGROUND = 3
  The Strategic Management History = 4
  Discussion Questions = 24
 2 THE STRATEGIC MANAGEMENT FOUNDATION = 26
  The Context of Emerging Issues = 27
  The Project Management Tradition = 35
  Civil Engineering Knowledge Requirements = 45
  Strategy - The Definitional Basis = 50
  The Question-Answer Methodology = 56
  Taking the Next Step = 63
  Discussion Questions = 63
Ⅱ INTERNAL STRATEGIC MANAGEMENT ISSUES = 65
 3 THE FIRST STEPS : VISIONS, MISSIONS, AND GOALS = 67
  The Organization Vision = 68
  The Mission Statement = 84
  The Organization Goals = 92
  Leadership in Strategic Management = 100
  Discussion Questions = 107
  Case Study : Vision, Mission, and Goals in Business Creation = 108
  Questions = 111
 4 CORE COMPETENCIES OF THE CIVIL ENGINEERING FIRM = 112
  Examining Core Competencies = 113
  The Need for Core Competencies = 121
  Identifying Core Competencies = 132
  Taking the Next Step = 154
  Discussion Questions = 154
  Case Study : Shifting Core Competencies = 155
  Questions = 157
 5 KNOWLEDGE AND INFORMATION RESOURCES = 158
  The Changing Resources of Organizations = 159
  Knowledge Workers as an Organizations Investment = 161
  Technology Resources : Enhancing Knowledge Exchange = 165
  A New Role = 175
  The Strategic Transition = 177
  Establishing a Technology Integration Strategy = 194
  Discussion Questions = 199
  Case Study : Knowledge Resources for Market Competition = 199
  Questions = 202
 6 ORGANIZATION EDUCATION = 204
  Why Education as a Focus = 205
  What to Study = 210
  How to Educate = 215
  The Common Issue-Dissemination = 225
  Organization Education Examples = 228
  Justifying Education Costs = 230
  Summary = 237
  Next Steps = 237
  Discussion Questions = 238
  Case Study : Integrating Education into the Organization Environment = 238
  Questions = 242
Ⅲ EXTERNAL STRATEGIC MANAGEMENT ISSUES = 243
 7 FISCAL MANAGEMENT : PUTTING A FOCUS ON LONG-TERM BOTTOM LINES = 245
  The Three Perspectives of Financial Numbers = 246
  Project-Based Finances - A Project Perspective = 247
  Organization Finances - An Internal Perspective = 252
  Industry and Regional Economics - An External Perspective = 259
  The Strategic Application of Finance = 269
  Economic Forecasting : Surviving Economic Roller Coasters = 280
  Return on Management : An Emerging Financial Concept fir Civil Engineering = 283
  Summary = 285
  Next Steps = 285
  Discussion Questions = 285
  Case Study : Short-Term versus Long-Term Financials = 286
  Questions = 290
 8 EVALUATING MARKET OPPORTUNITIES = 291
  Why Market Analysis and Expansion = 292
  Reactive versus Proactive Market Responses = 299
  Determining Market Opportunities = 307
  The International Market = 320
  Risk Analysis : The Final Step in Market Expansion = 321
  A Summary Checkpoint = 331
  Next Steps = 331
  Discussion Questions = 331
  Case Study : Expanding beyond and Established Market = 332
  Questions = 335
 9 COMPETITION : BATTLE IN THE CIVIL ENGINEERING ARENA = 336
  Putting Competition into a Strategic Advantage Perspective = 337
  Competitive Perspectives = 342
  Remembering the Personal Relationship = 354
  Putting the Battle Plan in Place : Technological Marketing in the Twenty-First Century = 335
  Summary = 369
  Discussion Questions = 370
  Case Study : Battling the Home Field Advantage = 370
  Questions = 374
 10 PUTTING STRATEGIC MANAGEMENT INTO ACTION = 375
  Step 1 : Where Are You Now? = 376
  Step 2 : Action Perspectives = 378
  Step 3 : Putting a Strategic Management Team in Place = 381
  Step 4 : First Steps = 383
  Closing Thoughts = 384
REFERENCES = 385
INDEX = 395