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| 001 | 000045291002 | |
| 005 | 20060905160941 | |
| 008 | 021010s2003 ne a b 001 0 eng | |
| 010 | ▼a 2002114338 | |
| 020 | ▼a 155860653X (pbk.) | |
| 035 | ▼a (KERIS)REF000007318391 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5548.2 ▼b .P94 2003 |
| 082 | 0 0 | ▼a 006.3 ▼2 21 |
| 090 | ▼a 006.3 ▼b P996b | |
| 100 | 1 | ▼a Pyle, Dorian. |
| 245 | 1 0 | ▼a Business modeling and data mining / ▼c Dorian Pyle. |
| 260 | ▼a Amsterdam ; ▼a Boston : ▼b Morgan Kaufmann Publishers , ▼c c2003. | |
| 300 | ▼a xxvi, 693 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 665-671) and index. | |
| 650 | 0 | ▼a Business ▼x Data processing ▼x Management. |
| 650 | 0 | ▼a Data mining. |
| 650 | 0 | ▼a Database management. |
| 650 | 0 | ▼a Information resources management. |
| 650 | 0 | ▼a Management information systems. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 006.3 P996b | 등록번호 111377270 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem.
This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations.
Feature
· Teaches how to discover, construct and refine models that are useful in business situations· Teaches how to design, discover and develop the data necessary for mining
· Provides a practical approach to mining data for all business situations
· Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data
· Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.
정보제공 :
목차
Part I: A Map of the Territory: The World, Knowledge and Models. Translating Experience. Modeling and Mining: Putting It Together. Part II: Business Modeling: What is a Model? Framing Business Models. Getting the Right Model. Getting the Model Right. Deploying the Model. Part III: Data Mining: Getting Started. What Mining Tools Do. Getting the Initial Model: Basic Practices of Data Mining. Improving the Mined Model. Deploying the Mined Model. Part IV: Methodology: Methodology. Resources.
정보제공 :