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| 001 | 000045566893 | |
| 005 | 20091223150513 | |
| 008 | 020827s2002 enk b 001 0 eng d | |
| 010 | ▼a 2002510993 | |
| 015 | ▼a GBA2-Z6140 | |
| 020 | ▼a 0340808837 | |
| 020 | ▼a 0340808845 (pbk.) | |
| 020 | ▼a 9780340808849 (pbk.) | |
| 035 | ▼a (KERIS)REF000006765986 | |
| 040 | ▼a UKM ▼c UKM ▼d C#P ▼d DLC ▼d 211009 | |
| 042 | ▼a lccopycat | |
| 050 | 0 0 | ▼a P96.S43 ▼b D36 2002 |
| 082 | 0 0 | ▼a 302.23/01/4 ▼2 22 |
| 090 | ▼a 302.23014 ▼b D179u | |
| 100 | 1 | ▼a Danesi, Marcel , ▼d 1946-. |
| 245 | 1 0 | ▼a Understanding media semiotics / ▼c Marcel Danesi. |
| 260 | ▼a London : ▼b Arnold ; ▼a New York : ▼b Oxford University Press , ▼c 2002. | |
| 300 | ▼a x, 253 p. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [230]-243) and index. | |
| 505 | 8 | ▼a Machine generated contents note: 1 The mediated world -- What is a medium? -- Development of the mass media -- Basic notions -- Semiotic method -- 2 An outline of semiotic theory -- Background and general notions -- Narrative -- Metaphor -- 3 Print media -- The development of print media -- Books -- Newspapers -- Magazines -- 4 Audio media -- Recorded music -- Rock music -- The radio -- 5 Film -- Motion pictures -- Cinema and postmodernism -- Cinema genres -- 6 Television -- The advent of TV -- The impact of TV -- TV and social change -- 7 The computer and the Internet -- Computer media -- The Internet -- The computer and the mind -- 8 Advertising -- What is advertising? -- Creating a signification system -- Advertising textuality -- 9 Social impacts of the media -- Overview -- Mediation -- Concluding reflections. |
| 650 | 0 | ▼a Mass media ▼x Semiotics. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 302.23014 D179u | 등록번호 111560018 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Marcel Danesi is?Director of Program and Professor?of Semiotics and Communication Theory at?University of Toronto. Media semiotics is a valuable method of focusing on the hidden meanings within media texts. Understanding Media Semiotics offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand, but?Marcel Danesi shows that, on the contrary, it can be readily understood and can greatly enrich students' understanding of media texts?from print media right through to the internet. "Students will find much to consider in this book and will find much useful information."?Convergence Vol 8 Number 3
정보제공 :
저자소개
마르셀 다네시(지은이)
토론토대학교 언어인류기호학 교수로 저명한 기호학자이며, 국제기호학회 학술지 《세미오티카(Semiotica)》의 편집장과 미국 기호학회장을 지냈다. 엔피아르(NPR)나 시비시(CBC)와 같은 주요 미디어에 출연하고 《뉴욕타임스》, 《허핑턴포스트》, 《토론토스타》 등에 기고하여 정치인의 언어 사용 전략을 분석했다. 주요한 학문적 관심사는 ‘수수께끼’의 고대성, 대중문화, 사회적 진화의 지표로서의 수수께끼 등이며, 『언어 상대성 이론의 현재(Linguistic Relativity Today: Language, Mind, Society, and the Foundations of Linguistic Anthropology)』, 『거짓말의 기술(Art of the Lie)』, 『언어와 사회, 뉴미디어(Language, Society, and New Media)』, 『수수께끼 본능(The Puzzle Instinct: The Meaning of Puzzles in Human Life)』, 『미디어 기호학의 이해(Understanding Media Semiotics)』, 『대중문화(Popular Culture)』 등을 썼다.