CONTENTS
Preface = xiii
Section Ⅰ Overview : Cyberspace, Cybernetics, Cyberpower
1 Values and the Limits of the Global Media in the Age of Cyberspace / Tapio Varis = 5
2 The Ideology of Technology on the World Wide Web : The "Blue Ribbon Campaign" in a Global Context / James Brant McOmber = 19
3 Finding Resources for the Study of Multiculturalism on the Internet / Mark W. Anderson ; Charles Kingsley = 31
4 Virtual Community as Rhetorical Vision and Its American Roots / Sorin Matei = 45
5 Communicating in Cyberspace : Internet Users and a Canadian Publication Ban / David J. Schaefer = 61
6 Cyberspace and Cultural Identity-A Case Study of Cybercommunity of Chinese Students in the United States / Wei Wu = 75
7 The Text of New Relationships : Building Deaf Community in E-Space / Chris Stephenson = 91
8 Interactive Multimedia and Multiculturalism : An Exploratory Study / Charles Kingsley = 113
Section II Overview : North American Media
9 International News for Kids : Defining the World for Atlanta's Children / Elizabeth P. Lester ; Usha Raman = 127
10 International Students' Perceptions of Americans via U.S. Mass Media / Daradirek Ekachai ; Norman S. Greer ; Mary Hinchcliff-Pelias = 145
11 Portrayals of Post-Communist Romania in United States Newspapers and Magazines / Mihai C. Bocarnea ; Benson P. Fraser ; William J. Brown = 157
12 Adult Critical Viewing Skills in a Global Media Environment : Implications for the Information Age / David J. Schaefer = 169
13 The "Dream Team" of Martin Luther King and Television : How King Used Television to Counter Stereotypes and Enhance His Anti-Racism Message / Barry Pollick = 185
14 A Survey of Radio Programming Targeted toward Gay/Lesbian Audiences / Phylis Johnson ; Dhyana Ziegler, ; Chuck Hoy = 197
Section III Overview : International and Global Media
15 The Effects of Transnational Television Programming on Worldwide Cultural Diversity / Leo A. Gher = 211
16 Irish Music as World Music : Changing Audiences for Traditional Irish Music in the Twentieth Century / Catherine Curran = 229
17 Tanzania's Emerging Press and Women Journalists : An Ethnographic Beginning / Melinda B. Robins ; Elizabeth P. Lester = 241
18 Media Reactions to "Bloody Wednesday" in Swaziland / Michael H. Prosser = 255
19 Political Order and Social Control as Agendas : The Case of India's Doordarshan / Shashidhar Nanjundaiah = 273
20 Cultural Imperialism in Foreign Television / Raj Kumar = 285
21 The Power of Foreign Images : Intercultural Signs in Japanese Television Advertising / Michael L. Maynard = 301
22 Interethnic and Nationalistic Divergence in the Middle East and Higher Education Delivery Systems-Problems and Resolutions / Leo A. Gher = 313
23 An Ethnography of Technology Transfer in the Philippines : A Case Study of the Agriculture Sector / Edna D. Garzon = 323
24 Structured Perceptions of United States-China Relations / John M. Bublic = 349
Section IV Overview : Comparative Studies in Media
25 Individual, Organizational, and Societal Influences on Media Role Perceptions : A Comparative Study of Journalists in China, Taiwan, and the United States / Jian-Hua Zhu ; David Weaver ; Ven-hwei Lo ; Chongshan Chen ; Wei Wu = 361
26 Where's the Truth? A Cross-Cultural Comparison of Chinese and American Newspaper Coverage of the Fourth World Conference on Women / Bonney Rega ; Lulu Rodriguez = 375
27 Episodes in Culture Clash : Interactions between Japanese and North American TV Newscasters / Ray T. Donahue = 391
28 Television News as Cultural Products : Thc Cases of Finland and the Unied States / Ritva Levo-Henriksson = 409
29 Flow ofIntercultural Information via Electronic Media in Scandinavia / Juhani Wiio = 423
30 Sami Radio in Northern Scandinavia / Tapio Varis = 439
31 Intercultural Discourses : A Look at the Future of Global Communication / John M. Bublic = 451
Epilogue : The Intercuturalness of Electronic Communications / K. S. Sitaram = 461
About the Editors = 479
About the Authors = 481
Author Index = 489
Subject Index = 497