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A worthwhile effort. --The Hindustan Times "Children and Television provides a detailed description of the patterns of representation of different groups on children′s television programs (including commercial broadcast, public broadcast, and cable) and their potential consequences for the development of people′s worldviews. . . . Children and Television is a readable and interesting introduction to research on children and television by scholars in a variety of social science disciplines as well as media professions." Journal of Broadcasting & Electronic Media "There is much in this collection of 22 essays which will be of interest to anyone concerned with understanding children′s interaction with television." --Media Development "The issues addressed in Children and Television, are of critical importance to us at PBS. Congratulations on completing this thoughtful work. We are forwarding copies to those public television programs that on occasion review books or address these topics in their programming. . . . Works like Children and Television provide useful food for thought for those of us who care about children, whether as parents, citizens, educators or media professionals." --Jennifer Lawson, Executive Vice President, National Programming and Promotion Services, PBS "A thought provoking publication." --Educational Media International "This is an impressive and wide-ranging collection, especially given current policy discussions about enforcement of the Children′s Television Act." --Communication Booknotes Today, children grow up in a media-driven society. While children of every generation face new demands and difficulties, the media explosion represents special challenges because television now plays a role in the child′s socialization process. Set within a multicultural context, Gordon L. Berry and Joy Keiko Asamen explore how television influences our children. Children and Television identifies the social and cultural impact of television on the psychosocial development of children who are growing up in an ever-changing, multicultural world. A thought-provoking and challenging book, it analyzes major media organizations and projects policies, practices, and research directions for the future. Contributors discuss various forms of television and its effect on attention, comprehension, and behavior; television′s effects on imaginative and creative capabilities of children; and the medium′s influence on the socialization of youth. They also cover the cultural content of Saturday morning television; the portrayal of major ethnic and racial minority populations in the United States and the effects these portrayals have on children′s attitudes toward these populations; and the portrayal of women, the elderly, and persons with disabilities.

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CONTENTS
Preface = ⅸ
Introduction: Television as a Worldwide Cultural Tapestry / GORDON L, BERRY = 1
Part I: Television and the Developing Child in a Multimedia World = 5
  1. The Developing Child in a Multimedia Society / JOHN P. MURRAY = 9
  2. Cognitive Developmental Influences on Children's Understanding of Television / CATHERINE N. DOUBLEDAY ; KRISTIN L. DROEGE = 23
  3. From Television Forms to Genre Schemata: Children's Perceptions of Television Reality / MARGUERITE FITCH ; ALETHA C. HUSTON ; JOHN C. WRIGHT = 38
  4. The Program-Length Commercial: A Study of the Effects of Television／Toy Tie-Ins on Imaginative Play / PATRICIA MARKS GREENFIELD ; EMILY YUT ; MABEL CHUNG ; DEBORAH LAND ; HOLLY KREIDER ; MAURICE PANTOJA ; KR1S HORSLEY = 53
  5. Creativity of Children in a Television World / DOROTHY G. SINGER = 73
  6. Children and Media in Media Education / JAMES A. ANDERSON ; MILTON E. PLOGHOFT = 89
  7. The Medium of Television and the School Curriculum: Turning Research Into Classroom Practice / GORDON L. BERRY = 103
Part II: Television and the Development of a Child's Worldview = 115
  8. The Medium and the Society: The Role of Television in American Life / GEORGE COMSTOCK = 117
  9. Cultural Diversity on Saturday Morning Television / BRADLEY S. GREENBERG ; JEFFREY E. BRAND = 132
  10. Rubik's Tube: Developing a Child's Television Worldview / EDWARD L. PALMER ; K. TAYLOR SMITH ; KIM S. STRAWSER = 143
  11. Conceptual Models of an African- American Belief System: A Program of Research / RICHARD L. ALLEN = 155
Part III: Television and the Development of a Child's Understanding of Diverse Populations = 177
  12. Television, the Portrayal of African Americans, and the Development of Children's Attitudes / SHERRYL BROWNE GRAVES = 179
  13. Developing Television for American Indian and Alaska Native Children in the Late 20th Century / HANEY GEIOGAMAH (KIOWA) ; D. MICHAEL PAVEL (SKOKOMISH) = 191
  14. They're So Cute When They're Young: The Asian- American Child on Television / DARRELLY. HAMAMOTO = 205
  15. The Television Worlds of Latino Children / FEDERICO A. SUBERVI-V E ´ LEZ ; SUSAN COLSANT = 215
  16. Television, the Portrayal of Women, and Children's Attitudes / NANCY SIGNORIELLI = 229
  17. Television, the Portrayal of the Elderly, and Children's Attitudes / PETER M. KOVARIC = 243
  18. Changing Channels: The Portrayal of People With Disabilities on Television / ELAINE MAKAS = 255
Part IV: Future Perspectives on Programs for Children = 269
  19. Policy and the Future of Children's Television / DALE KUNKEL = 273
  20. Public Television Programming and the Changing Cultural Landscape / GORDON L. BERRY = 291
  21. The Challenge to Improve Television for Children: A New Perspective / HORST STIPP = 296
  22. The Nickelodeon Experience / GERALDINE LAYBOURNE = 303
Epilogue: What Children Learn From Television and How They Learn It / JOY KEIKO ASAMEN = 308
Author Index = 311
Subject Index = 320
About the Contributors = 329