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Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the history of semantic concerns in design, presenting their philosophical roots, examining the new social and technological challenges that professional designers are facing, and offering distinctions among contemporary artifacts that challenge designers.

Written by Klaus Krippendorff, recognized designer and distinguished scholar of communication and language use, the book builds an epistemological bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn goes beyond product semantics and differs from other approaches to meaning, Krippendorff develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods, illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.

An indispensable guide for the future of the design profession, this book outlines not only a science for design that encourages asking and answering new kinds of questions, it also provides concepts and a vocabulary that enables designers to better partner with the more traditional disciplines of engineering, ergonomics, ecology, cognitive science, information technology, management, and marketing.

An indispensable guide, The Semantic Turn offers designers a foundation on which to state their claims and validate their designs. Written by a recognized designer and distinguished scholar of communication and language use, the book builds an bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn differs from other approaches to meaning, the author develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods, illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.

정보제공 :

History and Aim   
Brief History of Product Semantics  
Trajectory of Artificiality  
The Changing Environment of Design  
Redesigning Design (Discourse) 
Basic concepts of human-centered design
  
Predecessors  
The Axiomaticity of Meaning   
Sense, Meaning, and Context  
Stakeholders in Design   
Second-Order Understanding  
Ethics in a Design Culture  
Meaning of Artifacts in Use
  
Interfaces   
Disruptions and Usability   
Recognition   
Explorations   
Reliance  
Design Principles  
Meaning of Artifacts in Language
  
Language   
Categories  
Characters  
Identities   
Verbal Metaphors  
Narratives  
Culture  
Meanings in the Lives of Artifacts
  
Life Cycles   
Stakeholder Networks  
Projects  
Genetic Meanings  
Critical Sizes of Supportive Communities   
Whole Life Cycle Accounting  
Meanings in an Ecology of Artifacts
  
Ecology   
Ecology of Artifacts   
Ecological Meanings   
Technological Cooperatives  
Mythology 
Design methods, research, and a science for design  
A New Science for Design  
Methods for Creating Spaces of Possible Futures   
Methods for Inquiring into Stakeholders’ Concepts and Motivations  
Human-Centered Design Methods  
Validating Semantic Claims  
Advancing Design Discourse 
Distantiations 
  
Semiotics  
Cognitivism  
Ergonomics  
Aesthetics   
Functionalism   
Marketing   
Textualism  
Roots in the Ulm School of Design?
  
Bill’s Functionalism   
Bense’s Information Philosophy  
Maldonado’s Semiotics  
Chernyshevsky’s Political Economy of Aesthetics   
Rittel’s Methodology   
Barriers to Considerations of Meaning and Some Exceptions 
REFERENCES
 
INDEX

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