| 000 | 01361camuu2200301 a 4500 | |
| 001 | 000045691061 | |
| 005 | 20120215175136 | |
| 008 | 120215s2010 ne a b 001 0 eng d | |
| 010 | ▼a 2010025536 | |
| 020 | ▼a 9780240813455 | |
| 035 | ▼a (KERIS)REF000015913160 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a TR897.7 ▼b .F479 2010 |
| 082 | 0 0 | ▼a 006.6/96 ▼2 22 |
| 084 | ▼a 006.696 ▼2 DDCK | |
| 090 | ▼a 006.696 ▼b F491f | |
| 100 | 1 | ▼a Fincanon, Jason. |
| 245 | 1 0 | ▼a Flash advertising : ▼b flash platform development of microsites, advergames, and branded applications / ▼c Jason Fincanon. |
| 260 | ▼a Amsterdam ; ▼a Boston : ▼b Focal Press, ▼c c2010. | |
| 300 | ▼a xvii, 269 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies. |
| 630 | 0 0 | ▼a Flash (Computer file) |
| 650 | 0 | ▼a Computer animation. |
| 650 | 0 | ▼a Web sites ▼x Design. |
| 650 | 0 | ▼a Internet advertising. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 006.696 F491f | 등록번호 111656927 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:
* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
정보제공 :
목차
Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes
정보제공 :