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CONTENTS

Introduction / Winfried N$$\ddot o$$th = 1

PartⅠ : Semiotic foundations of the media = 13

 Media and self-reference : The forgotten initial state / Solomon Marcus = 15

 Media between Balnibarbi and Plato's Cave / G$$e'$$rard Deledalle = 49

 The multimediation of the lifeworld / G$$\ddot o$$ran Sonesson = 61

 The sign as medium, the medium relation as the foundation of the sign / Elisabeth Walther = 79

 Semiosis of the mass media : Modeling a complex process / Martin Krampen = 87

 The media contract / Lucrecia Escudero Chauvel = 99

PartⅡ : Pictorial and graphic semiotics = 109

 Semiotics and ethics : The image of semiotics and semiotics of the image / Janice Deledalle-Rhodes = 111

 The prephotographic, the photographic, and the postphotographic image / Lucia Santaella Braga = 121

 Can pictures lie? / Winfried N$$\ddot o$$th = 133

 On the semiotics of the image and the computer image / Luca Caneparo ; Gian Paolo Caprettini = 147

 Pictorial metaphor in commercial advertising / Eli Rozik = 159

 Representation and legitimacy : A semiotic approach to the logo / Beno$$\hat i$$t Heilbrunn = 175

 Indexical／iconic tensions : The semiotics of the postage stamp / David Scott = 191

 Combining the information of maps and other media while hiking / Dagmar Schmauks = 203

Part Ⅲ : Film, acting, and intermediality in the movies = 217

 The delay of the cinema age / Warren Buckland = 219

 The dialectic of the sign or journeys to Cape Fear / Michael Hayes = 231

 Natural born killers : Rhythms of the filmic image and styles of violence / Alain J.-J. Cohen = 239

 "How did you find us?" - "We read the script!" : A special case of self-reference in the movies / Gloria Withalm = 255

 Words created in their own image / Lisa Block de Behar = 269

 Discursive stupidity : Abduction and comic in "Monty Python's Flying Circus" - From Peirce to Freud / Uwe Wirth = 279

 The semiotics of eating and orality in the movies / Petra Grimm = 291

 Star images : Questions for semiotic analysis / Stephen Lowry = 307

 Film acting and gender : Method acting and the male tantrum / Paul McDonald = 321

 On some aspects of intermedial film transfer / Andrzej Gw$$dot o$$$$z'$$d$$z'$$ = 337

 Media shift and intertextual reference / Hans Krah = 347

 Death and rebirth of the author : On a specific case of an intermedial chiasmus between literature and film / Jochen Mecke = 363

PartⅣ : Television, video, and radio = 379

 Television : The semiotic phenomenology of communication and the image / Richard L. Lanigan = 381

 Where is the subject in the macromedia? The question of zapping / Michel Costantini = 393

 The surrogate audience : Ostension of spectator response in televised shows / Philip C. Sutton = 403

 Liquid images : A semiotic analysis of on-air promotion and TV design of TV stations / Michael M$$\ddot u$$ller ; Bernhard Springer = 417

 Foreshadowing virtual reality in narrative and film / Claude Gandelman = 431

 TV is dead, video is born : Dialogue and new intermedia communication / Massimo A. Bonfantini ; Susan Petrilli ; Augusto Ponzio = 441

 Audience participation games : Consideration for parties other than the actual participant / Stephan Schlickau = 465

PartⅤ : Computers, electronic networks, hypertext, and cyberspace = 479

 Objects and the world metaphor : A semiotic engineering approach / Ren$$e'$$J. Jorna ; Wout van Wezel = 481

 Semiotics of computer media in architecture / Giuliano Maggiora ; Pio Luigi Brusasco ; Luca Caneparo = 497

 "Electronic communities" as social worlds : Toward a sociosemiotic analysis of computer mediated interpersonal communication / Joachim R. H$$\ddot o$$flich = 507

 The cold warmth of communication in computer networks / Richard W. Janney = 519

 Semiosis at computer media / Pirkko Raudaskoski = 535

 Hypertextuality and multimedia literature / Mikle D. Ledgerwood = 547

 Linguistic orientation in computational space / Guido Ipsen = 559

 Principles of spatialization in text and hypertext / Karin Wenz = 575

PartⅥ : Time, memory, media, and the semiotics of the museum = 587

 The medium is the memory : Ars memoriae in its age of technical reproducibility / Josef Wallmannsberger = 589

 The role of memory in the contemporary acceleration of cultural proliferation / Lucio Agra ; Monica Nunes = 603

 Listening to the virtual past / Heloisa de Ara$$u'$$jo Duarte Valente = 611

 The museum as a political media : A semiological assault / Sandra Lotte Esslinger = 619

 The museum as semiotic frame : "Degenerate art" in the thirties and the nineties / Frauke von der Horst = 629

 Western heritage and its autres : Cowboys and Indians, facts, and fictions / Diana Drake Wilson = 639

PartⅦ : Aesthetic aspects of the media = 653

 Innovation, gainful learning, and habits in the aesthetics of media / RolfKloepfer = 655

 Deep structure and design configurations in paintings / Claudio Federico Guerri = 675

 Architecture as a mass medium? / Claus Dreyer = 689

 Poems on the bus : Some practical aspects of the reception of poetry in the mass media / Tania Leonte Christidis = 703

 The form of the media : The intermediality of visual poetry / Friedrich W. Block = 713

 Poetic aspects of a multimedia text / Eduardo Pei$$\tilde n$$uela Ca$$\tilde n$$izal = 731

 Graphic notation and musical graphics : The nonnotational sign systems in new music and its multimedial character / Nik$$\check s$$a Gligo = 741

Part Ⅷ : Sociosemiotics and today's myths in the media = 755

 Divination as a mass media event / Yishai Tobin = 757

 Media, death, and democracy / Patrick Imbert = 779

 Myth of the Occident and its manifestations in the Chinese media / Ersu Ding = 791

 Media coverage of the unreasonable in the land of hyper-reason / Fernando Andacht = 801

 The media and logic of concrete action in the "housekeeping" press / Coline Klapisch = 817

 The desire of "crises" : An occidental way of existing / Hansruedi Sp$$\ddot o$$rri = 831

 Invitation to travel : The window-shop relationship in the communication of fashion / Giulia Ceriani = 841

 Nonverbal signs in an intercultural business negotiation / Susanne Niemeier = 851

PartⅨ : Appendix = 867

Index of names = 869

Index of subjects = 885