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Balancing provocative criticism with clear explanations of complex ideas, this student-friendly introduction investigates the crucial role global entertainment media has played in the emergence of transitional capitalism. 

• Examines the influence of global entertainment media on the emergence of transnational capitalism, providing a framework for explaining and understanding world culture as part of changing class relations and media practices
• Uses action adventure movies to demonstrate the complex relationship between international media political economy, entertainment content, global culture, and cultural hegemony
• Draws on examples of public and community media in Venezuela and Latin America to illustrate the relations between government policies, media structures, public access to media, and media content
• Engagingly written with crisp and controversial commentary to both inform and entertain readers
• Includes student-friendly features such as fully-integrated call out boxes with definitions of terms and concepts, and lists and summaries of transnational entertainment media

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This accessibly-written and critical introduction investigates the crucial role that global entertainment media has played in the emergence of transnational capitalism. Using case studies of action adventure movies and community media, itbreaks down sophisticated theoretical concepts, including a concise explanation of cultural hegemony, into engaging and student-friendly commentary.

Global Entertainment Media offers clear explanations of the complex relationship between international political economy, entertainment media, global culture, and cultural hegemony. Incorporating an array of features designed to facilitate students’ engagement with the ideas and arguments presented, it includes fully-integrated call out boxes with definitions of terms and concepts, and lists and summaries of global media. Perfectly balancing provocative criticism with clear explanations of complicated theories, and unpacking cultural hegemony as a primary analytical concept, this book will be essential reading for any student of international communication or global media.

정보제공 :

Intro -- Title page -- Copyright page -- Table of Contents -- Introduction -- Entertainment -- Transnational Media and Democracy -- Media and Audience -- Diversity without Democracy -- Hegemony and Consent -- Localizing the Global -- Diversity with Democracy -- References -- Further Reading -- 1 Twenty-First Century Capitalism and Transnational Relations -- Capitalism and Social Class -- Production and Class Formations -- The Contradictions of Capitalist Social Relations -- Transnational Capitalism -- The Transnational Corporate World -- Pockets of Micro Transnationalism -- Quantifying Transnational Production -- Consolidation and Competition -- The Transnational Capitalist Class -- Interlocking Directors for the TNCC -- References -- Further Reading -- 2 Leading the Charge -- Trilateral Commission -- World Economic Forum -- All Together Now -- Show Me the Money! Deregulation and Privatization -- Individualism -- The Contradictions of Accumulation by Dispossession -- Hegemony -- A Transnational State -- Nationalizing the Global -- Transnational Relations as International Leadership -- References -- Further Reading -- 3 Transnational Media -- Media for Profit -- Media Entertainment and Transnational Capitalism -- Transforming the Political Economy of Global Media -- Diversity in Transnational Media Operation -- Media Apparatus -- Media Content as Social Lubricant -- Media: Industries for Profit -- Audience as Commodity -- Transnational Media Production -- Finding the Choke Point for Profit: TNMC Planning and Policy Groups -- References -- Further Reading -- 4 From Regional to Global -- Transnational Media Integration -- Transnational Media in East Asia -- Complementary Media Flow as Transnational Consent -- Capitalist Interlocks -- Transnationalism for All: Diversity without Democracy -- References -- Further Reading -- 5 Cultural Hegemony -- Legitimizing Transnational Relations -- Cultural Hegemony and Mass Consent -- Relations of Production and Transnational Capitalist Cultural Hegemony -- The New International Division of Cultural Labor -- Training for Consent -- A New International Culture of Consumption -- Advertising in the Transnational Era -- The Hegemony of Advertising and Entertainment -- References -- Further Reading -- 6 Power Decentered -- Cultural Imperialism and Cultural Dominance -- The Inertia of Contraflow: Dominance Undenied -- Cultural Proximity: Bringing Domination Home -- Hybridity: Domination through Diversity -- Homogenizing Hybridity -- Content by and for Transnational Capitalist Cultural Hegemony -- Diversity in the Familiar -- Content for Consent -- References -- Further Reading -- 7 Superheroes to the Rescue -- Organizing Action for Cultural Hegemony -- Transnational Production -- Action for Cultural Hegemony -- From Spectacle to Consent -- References -- Further Reading -- 8 Media, Democracy, and Political Power -- Venezuela and Twenty-First Century Socialism: A Model for Democratic Media -- The Right to Speak and Be Heard -- Transnational Media at Home -- A Media Coup, a Democratic Response -- Community, Public, and Participatory: Media Reform for Democracy -- Government Support for Public Broadcasting -- Community Media: Independent and Democratic -- Democratic Media in Production and Distribution -- A New Political Economy for a New Cultural Leadership -- References -- Further Reading -- Conclusion -- New Media, New Society -- If I Can’t Dance, I Don’t Want Your Revolution -- References -- Further Reading -- Index -- End User License Agreement -- .