| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046045767 | |
| 005 | 20200911112906 | |
| 008 | 200911s2009 cc a 001 0 eng d | |
| 010 | ▼a 2009288737 | |
| 015 | ▼a GBA906376 ▼2 bnb | |
| 020 | ▼a 9780596155131 (pbk.) | |
| 020 | ▼a 0596155131 (pbk.) | |
| 035 | ▼a (KERIS)REF000016054578 | |
| 040 | ▼a UKM ▼c UKM ▼d BTCTA ▼d YDXCP ▼d BWX ▼d HQB ▼d P@N ▼d C#P ▼d VGM ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a TK5105.888 ▼b .C75 2009 |
| 082 | 0 4 | ▼a 006.7 ▼2 23 |
| 084 | ▼a 006.7 ▼2 DDCK | |
| 090 | ▼a 006.7 ▼b C944c | |
| 100 | 1 | ▼a Croll, Alistair. |
| 245 | 1 0 | ▼a Complete web monitoring / ▼c Alistair Croll and Sean Power. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a Beijing ; ▼a Cambridge [Mass.] : ▼b O'Reilly, ▼c c2009. | |
| 300 | ▼a xxvi, 634 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes index. | |
| 520 | ▼a Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience. | |
| 650 | 0 | ▼a Web site development. |
| 650 | 0 | ▼a Web usage mining. |
| 700 | 1 | ▼a Power, Sean. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 006.7 C944c | 등록번호 521005236 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
With the goal of helping users determine the value of their Web sites, this resource shows readers how to integrate several different views of an online business--including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis--into one clear picture that reveals the effectiveness of one's Web presence. Original.
정보제공 :
목차
From the contents: The Business Of Web Monitoring Chapter 1 Why Watch Websites? A Fragmented View Out with the Old, in with the New A Note on Privacy: Tracking People Chapter 2 What Business Are You In? Media Sites Transactional Sites Collaboration Sites Software-as-a-Service Applications Chapter 3 What Could We Watch? How Much Did Visitors Benefit My Business? Where Is My Traffic Coming From? What s Working Best (and Worst)? How Good Is My Relationship with My Visitors? How Healthy Is My Infrastructure? How Am I Doing Against the Competition? Where Are My Risks? What Are People Saying About Me? How Are My Site and Content Being Used Elsewhere? The Tools at Our Disposal Chapter 4 The Four Big Questions What Did They Do? How Did They Do It? Why Did They Do It? Could They Do It? Putting It All Together Analyzing Data Properly A Complete Web Monitoring Maturity Model Web Analytics, Usability, and the Voice of the Customer Chapter 5 What Did They Do?: Web Analytics Dealing with Popularity and Distance The Core of Web Visibility A Quick History of Analytics The Three Stages of Analytics Implementing Web Analytics Sharing Analytics Data Choosing an Analytics Platform The Up-Front Work Web Analytics Maturity Model Chapter 6 How Did They Do It?: Monitoring Web Usability Web Design Is a Hypothesis Seeing the Content: Scrolling Behavior Proper Interactions: Click Heatmaps Data Input and Abandonment: Form Analysis Individual Visits: Replay Implementing WIA Issues and Concerns Web Interaction Analytics Maturity Model Chapter 7 Why Did They Do It?: Voice of the Customer The Travel Industry s Dilemma They Aren t Doing What You Think They Are What VOC Is What VOC Isn t Four Ways to Understand Users Kicking Off a VOC Program Deciding Who to Ask Encouraging Participation