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An investigation of women's and men's perceptions and meanings associated with food risks [electronic resource]

자료유형

E-Book(소장)

개인저자

Bieberstein, Andrea.

서명 / 저자사항

An investigation of women's and men's perceptions and meanings associated with food risks [electronic resource] / Andrea Bieberstein.

발행사항

Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.

형태사항

1 online resource (xvi, 317 p.) : ill.

ISBN

9783658032753

요약

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning. Contents Cognitive and Affective Processes in Risk Perception Gender Differences in Risk Perception Approaches Helping to Uncover Cognitive Structures and Underlying Motivations Target Groups Researchers, students, and practitioners in the fields of risk research and consumer behaviour, with a focus on marketing and cognitive psychology. Author Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.

일반주기

Title from e-Book title page.

내용주기

Cognitive and Affective Process in Risk Perception -- Gender Differences in Risk Perception -- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations.

서지주기

Includes bibliographical references.

이용가능한 다른형태자료

Issued also as a book.

일반주제명

Risk perception --Sex differences. Risk --Sociological aspects. Food --Safety measures.

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100	1	▼a Bieberstein, Andrea.
245	1 3	▼a An investigation of women's and men's perceptions and meanings associated with food risks ▼h [electronic resource] / ▼c Andrea Bieberstein.
260		▼a Wiesbaden : ▼b Springer Fachmedien Wiesbaden : ▼b Imprint: Springer VS, ▼c 2014.
300		▼a 1 online resource (xvi, 317 p.) : ▼b ill.
500		▼a Title from e-Book title page.
504		▼a Includes bibliographical references.
505	0	▼a Cognitive and Affective Process in Risk Perception -- Gender Differences in Risk Perception -- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations.
520		▼a Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning. Contents Cognitive and Affective Processes in Risk Perception Gender Differences in Risk Perception Approaches Helping to Uncover Cognitive Structures and Underlying Motivations Target Groups Researchers, students, and practitioners in the fields of risk research and consumer behaviour, with a focus on marketing and cognitive psychology. Author Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.
530		▼a Issued also as a book.
538		▼a Mode of access: World Wide Web.
650	0	▼a Risk perception ▼x Sex differences.
650	0	▼a Risk ▼x Sociological aspects.
650	0	▼a Food ▼x Safety measures.
856	4 0	▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-658-03275-3
945		▼a KLPA
991		▼a E-Book(소장)

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No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/e-Book 컬렉션/	청구기호 CR 302.12	등록번호 E14034875	도서상태 대출불가(열람가능)	반납예정일	예약	서비스 M

An investigation of women's and men's perceptions and meanings associated with food risks [electronic resource]

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