Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media
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| 005 | 20210208102609 | |
| 008 | 210205s2020 enk b 001 0 eng d | |
| 010 | ▼a 2019052706 | |
| 020 | ▼a 9780367361877 (hardback) | |
| 020 | ▼z 9780429344435 (ebook) | |
| 035 | ▼a (KERIS)REF000019171589 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.332.C45 ▼b E86 2020 |
| 082 | 0 0 | ▼a 614.5/99292398 ▼2 23 |
| 084 | ▼a 614.599292 ▼2 DDCK | |
| 090 | ▼a 614.599292 ▼b E76f | |
| 100 | 1 | ▼a Esmaeilpour, Fariba, ▼e author. |
| 245 | 1 0 | ▼a Food advertising and childhood obesity : ▼b examining food type, brand mascot physique, health message and media / ▼c Fariba Esmaeilpour and Mitra Shabani Nashtaee. |
| 260 | ▼a Abingdon, Oxon ; ▼a New York, NY : ▼b Routledge, ▼c 2020. | |
| 263 | ▼a 2004 | |
| 300 | ▼a x, 108 p. ; ▼c 23 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 490 | 1 | ▼a Routledge studies in marketing ; ▼v 10 |
| 504 | ▼a Includes bibliographical references and index. | |
| 520 | ▼a "This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of children's food choice based on children's exposure to different advertising, by analysing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers, and the role of advertising in this process. It then explores a range of advertising variables in children's food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present 'advergames' supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market research and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue"-- ▼c Provided by publisher. | |
| 650 | 0 | ▼a Advertising and children ▼x Health aspects. |
| 650 | 0 | ▼a Obesity in children. |
| 650 | 0 | ▼a Advertising ▼x Food ▼x Health aspects. |
| 650 | 0 | ▼a Nutrition in mass media. |
| 700 | 1 | ▼a Nashtaee, Mitra Shabani, ▼e author. |
| 830 | 0 | ▼a Routledge studies in marketing ; ▼v 10. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 614.599292 E76f | 등록번호 121256360 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
정보제공 :
목차
Preface 1 Children as consumers 2 Advertising targeting children 3 Advertising and food choice 4 Stereotyping and advertising characters/mascots 5 Health messages; as a food product appeals 6 Food products placement: integration of advertising and entertainment 7 Marketing research and children Theories and models Bibliography Index