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Goods made or designed in Italy enjoy a disproportionately high profile, even though, in terms of global manufacturing, Italy’s output is relatively modest. Italy’s glorious design heritage and reputation for innovation mean that goods ‘Made in Italy’, and/or designed in Italy, carry added value. Since 1945, Italian design has commanded an increasing amount of attention from design journalists, critics and consumers. But is Italian design a victim of its own celebrity? Made In Italy is the first critical study of Italian design to explore this question from the perspective of scholarly investigative chapters, analysing the significance of design from Italy and how its influence upon international design and consumerism has become so renowned and inflated by various media and design criticism. Using examples from a wide range of Italian design - from the designers themselves such as Gio Ponti and Andrea Branzi, to the urban landscape of the country itself, the book explores the historical, cultural and social influences that dictated design in Italy, and how these iconic designs have shaped and contributed to the modern canon of Italian inspired goods.

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Introduction: The History of Italian Design, Kjetil Fallan, University of Oslo, Norway, and Grace Lees-Maffei, University of Hertfordshire, UK

1. A Historiography of Italian Design, Maddalena Dalla Mura, Libera Universita di Bolzano, Italy, and Carlo Vinti, Universita degli Studi di Camerino, Italy

PART 1: ACTORS
2. Ettore Sottsass and Critical Design in Italy, 1965-1985, Penny Sparke, Kingston University, UK
3. Domes to Domus (or how Roberto Mango brought the geodesic dome to the home of Italian design), Jeffrey T. Schnapp, Harvard University, USA
4. Tomas Maldonado and the Impact of the HfG Ulm in Italy, Raimonda Riccini, Universita Iuav di Venezia, Italy

PART 2: CRAFTS
5. Craft, Industry and Art: ISIA (1922-1943) and the Roots of Italian Design Education, Elena Dellapiana, Politecnico di Torino, Italy, and Daniela Prina, Katholieke Universiteit Leuven, Belgium
6. Manufactured Identities: Ceramics and the Making of (Made in) Italy, Lisa Hockemeyer, Politecnico di Milano, Italy, and Kingston University, UK
7. Crafting a Design Counterculture: the Pastoral and the Primitive in Italian Radical Design, 1972-1976, Catharine Rossi, Kingston University, UK

PART 3: SPACES
8. Private Exhibitions: Galleries, Art and Interior Design, 1920-1960, Imma Forino, Politecnico di Milano, Italy
9. Exhibiting Exhibitions: Designing and Displaying Fascism, Vanessa Rocco, Southern New Hampshire University, USA
10. This Way to the Exit: The Re-Writing of the City through Graphic Design (1964-1989), Gabriele Oropallo, University of Oslo, Norway

PART 4: INDUSTRIES
11. Designing a New Society: A Social History of Italian Car Design, Federico Paolini, Seconda Universita degli Studi di Napoli, Italy
12. Espresso by Design: The Creation of the Italian Coffee Machine, Jonathan Morris, University of Hertfordshire, UK
13. Italian Fashion: The Metamorphosis of a Cultural Industry, Simona Segre Reinach, Universita di Bologna, Italy

PART 5: MEDIATIONS
14. Annus Mirabilis: 1954, Alberto Rosselli and the Institutionalization of Design Mediation, Kjetil Fallan, University of Oslo, Norway
15. A Vehicle for ''Good Italians'': User Design and the Vespa Clubs in Italy, Thomas Brandt, Norwegian University of Science and Technology, Trondheim, Norway
16. ''Made'' in England? The Mediation of Alessi S.p.A., Grace Lees-Maffei, University of Hertfordshire, UK

Notes on Contributors
List of Illustrations
Bibliography
Index