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케이팝의 오랜 팬과 초심자 모두에게 케이팝의 다채로운 세계를 펼쳐 보인다. 이 책은 다음과 같은 질문들에 답한다. “케이팝의 팬 문화는 어떤 면에서 독특할까? 케이팝은 어떤 음악 장르로 규정지을 수 있을까? ‘틱톡 챌린지’와 ‘랜덤 플레이 댄스’를 유행시키는 아이돌 안무의 비결은 뭘까? 그리고 한국의 연예 기획사들은 어떤 방식으로 연습생을 훈련시켜서 데뷔시킬까?”

최애와 일대일로 만나는 팬사인회의 설렘부터, 콘서트장에서 터져 나오는 떼창과 응원법까지. 이 책은 케이팝의 모든 매력을 속속들이 풀어낸다. 또한, 랜덤 포토카드나 낮 버전과 밤 버전 앨범처럼 비정상적으로 많은 판매를 유도하는 마케팅 전략을 중심으로, 케이팝 산업의 비즈니스적인 측면 또한 조명한다.

Everything You’ve Ever Wanted to Know About K-Pop, All in One Place

Whether you’re a seasoned fan or just curious about the hype, this guide opens the door to the vibrant world of K-pop, offering insights for both longtime fans and total newcomers.
It answers the questions beginners are most curious about: What makes fan culture in K-pop so unique? What defines K-pop musically as a genre? What’s the secret behind idol choreography that fuels viral TikTok challenges and random play dances? And how do entertainment agencies train and shape idols through Korea’s rigorous trainee system? From the excitement of fan sign events where you can meet your favorite idols one-on-one, to the unforgettable energy of fan chants at concerts, this book breaks it all down.
And for those curious about the business side, it takes a critical look at the industry’s marketing strategies―like random photocards and multi-version albums that drive massive sales.

케이팝에 대한 모든 것, 이 한 권에 담았다

이 압축적이고 명쾌한 책은 케이팝의 오랜 팬과 초심자 모두에게 케이팝의 다채로운 세계를 펼쳐 보인다.
이 책은 다음과 같은 질문들에 답한다. “케이팝의 팬 문화는 어떤 면에서 독특할까? 케이팝은 어떤 음악 장르로 규정지을 수 있을까? ‘틱톡 챌린지’와 ‘랜덤 플레이 댄스’를 유행시키는 아이돌 안무의 비결은 뭘까? 그리고 한국의 연예 기획사들은 어떤 방식으로 연습생을 훈련시켜서 데뷔시킬까?”
최애와 일대일로 만나는 팬사인회의 설렘부터, 콘서트장에서 터져 나오는 떼창과 응원법까지-이 책은 케이팝의 모든 매력을 속속들이 풀어낸다. 또한, 랜덤 포토카드나 낮 버전과 밤 버전 앨범처럼 비정상적으로 많은 판매를 유도하는 마케팅 전략을 중심으로, 케이팝 산업의 비즈니스적인 측면 또한 조명한다.

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01 Fans 팬•9

Find Your Ultimate Bias and That Is the Beginning of Everything

Keywords: Deokjil│Bias│Fandom Name│FanTube│Fan Fiction│Weverse│Son Min-soo│The Revolving Door│Photo Booth Frames │Character Merchandise 

Music On: Private Messaging Services: Personal Connection with Your Idol



02 Genre 장르•18

What Exactly Is K-Pop as a Genre?

Keywords: Line Distribution│Killing Part│Color-Coded Lyrics │Innocent│Girl Crush│Refreshing│Comeback│Dyeing 

Music On: The Authentic “K” in K-Pop



03 Position 포지션•28

Just Like in a Sports Team, Members of an Idol Group Have Their Own Roles

Keywords: Visual Role│Visual Main Vocal│Aegyo Role│Maknae-on-Top│Matnae (Eldest + Maknae)│Variety Show Role│Self-Producing Idols  

Music On: How Age Shapes the Chemistry in Idol Groups: “Eldest and Youngest”



04 Choreography 안무•37

All the Moments that Shaped the Creation of K-Pop Dance

Keywords: Practice Room│Choreographers│Cupid Challenge │Challenge Collaboration│Double-Speed Dance│Choreography Copyright 

Music On: You Can Do It Too: Random Play Dance



05 Trainee 연습생•46

Becoming a Star: A Trainee’s Long Journey

Keywords: Audition│Overseas Tour Auditions│Casting│Dieting │ Trainee Costs│Character Evaluation│Monthly Evaluations│Debut Team│Agency Survival Audition Programs│What Happens to Those Not Chosen for the Debut Team? 

Music On: Trainees Are Forbidden to Date!



06 Music Show 음악방송•56

An Idol’s Day on a Music Show

Keywords: Ending Fairy│Music Show Rankings│MC│Fancams │ Encore Stages│Lip-Syncing│Live Streaming│Award Shows │Inkigayo Sandwich│Year-End Festivals Music On: Game On: Idols Compete in Sports



07 Dorm 숙소•66

Chasing Big Dreams in a Small Dorm

Keywords: Dormitory│Manager│Fan Manager│Housekeeper │Student Yet an Idol Music On: K-Pop Is Now World-Pop?



08 Album 앨범•75

What Drives K-Pop Fans to Buy Albums in Bulk?

Keywords: First-Week Sales│Streaming│Title Track│Photocard Trading│Season’s Greetings│Etiquette Shot Music On: Are K-Pop Albums an Environmental Villain?



09 Fansign 팬사인회•82

Heading to See You: The World of Idol Fansigns

Keywords: Fansign Cutoff│Sticky Note Questions│Looking Your Best│Fansign Props│“Oh, Really?”│Proxy Questions │Toxic Solo Stan│Kneeling for Signatures Music On: You Can Meet Your Idol Over Zoom



10 Concert 콘서트•91

K-Pop’s Biggest Celebration: Fans and Idols Unite

Keywords: Ticketing│Light Sticks│Fan Chants│Fan Songs │ Concert Movies│University Festivals│Overseas Tours│Fan Meeting Concerts│Entertainment Agency Concerts 

Music On: Do K-Pop idols perform Even in the Military?



11 Fan Support Gift 조공•101

From Love to Excess: The Bright and Dark Sides of K-Pop Fandom’s Tribute Culture

Keywords: Food Trucks│Reverse Fan Support│Gun-Bearer │Idol Forests│Rice Wreaths│Reaching for the Stars│Luxury Brand Ambassadors│Birthday Ads│The Expanded Birthday Café 

Music On: Creating the Best Birthday Ever



12 Sasaeng 사생•111

Sasaeng Behavior That Borders on Criminal Activity

Keywords: Sasaeng Taxi│Sasaeng Sponsor│Homma│Airport Fashion│Security Guards 

Music On: The Dark Side of Glamorous Airport Departures



13 Idol Survival Audition Program 아이돌 서바이벌 프로그램•119

We’re the Ones Creating Idol Groups

Keywords: Rankings│Trainers│Second-Chance Idols│Theme Songs│Battle for Roles│Role Displacement│“Vote and Win Gold”│Producer’s Picks│Evil Editing 

Music On: A Love with an Expiration Date: Project Groups

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