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A pervasive force that evades easy analysis, globalization has come to represent the export and import of culture, the speed and intensity of which has increased to unprecedented levels in recent years. The Cultures of Globalization presents an international panel of intellectuals who consider the process of globalization as it concerns the transformation of the economic into the cultural and vice versa; the rise of consumer culture around the world; the production and cancellation of forms of subjectivity; and the challenges it presents to national identity, local culture, and traditional forms of everyday life. Discussing overlapping themes of transnational consequence, the contributors to this volume describe how the global character of technology, communication networks, consumer culture, intellectual discourse, the arts, and mass entertainment have all been affected by recent worldwide trends. Appropriate to such diversity of material, the authors approach their topics from a variety of theoretical perspectives, including those of linguistics, sociology, economics, anthropology, and the law. Essays examine such topics as free trade, capitalism, the North and South, Eurocentrism, language migration, art and cinema, social fragmentation, sovereignty and nationhood, higher education, environmental justice, wealth and poverty, transnational corporations, and global culture. Bridging the spheres of economic, political, and cultural inquiry, The Cultures of Globalization offers crucial insights into many of the most significant changes occurring in today’s world. Contributors. Noam Chomsky, Ioan Davies, Manthia Diawara, Enrique Dussel, David Harvey, Sherif Hetata, Fredric Jameson, Geeta Kapur, Liu Kang, Joan Martinez-Alier, Masao Miyoshi, Walter D. Mignolo, Alberto Moreiras, Paik Nak-chung, Leslie Sklair, Subramani, Barbara Trent

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CONTENTS

Acknowledgments = ⅸ

Preface / Fredric Jameson = xi

Ⅰ Globalization and Philosophy

 Beyond Eurocentrism : The World-System and the Limits of Modernity / EnriqueDussel = 3

 Globalization, Civilization Processes, and the Relocation of Languages and Cultures / Walter D. Mignolo = 32

 Notes on Globalization as a Philosophical Issue / Fredric Jameson = 54

Ⅱ Alternative Localities

 Global Fragments : A Second Latinamericanism / Alberto Moreiras = 81

 Toward a Regional Imaginary in Africa / Manthia Diawara = 103

 Negotiating African Culture : Toward a Decolonization of the Fetish / Ioan Davies = 125

 The End of Free States : On Transnationalization of Culture / Subramani = 146

 Is There an Alternative to (Capitalist) Globalization? The Debate about Modernity in China / Liu Kang = 164

Ⅲ Culture and the Nation

 Globalization and Culture : Navigating the Void / Geeta Kapur = 191

 Nations and Literatures in the Age of Globalization / Paik Nak-chung = 218

 Media in a Capitalist Culture / Barbara Trent = 230

 "Globalization," Culture, and the University / Masao Miyoshi = 247

Ⅳ Consumerism and Ideology

 Dollarization, Fragmentation, and God / Sherif Hetata = 273

 Social Movements and Global Capitalism / Leslie Sklair = 291

 "Environmental Justice" (Local and Global) / Joan Martinez-Alier = 312

 What's Green and Makes the Environment Go Round? / David Harvey = 327

 Free Trade and Free Market : Pretense and Practice / Noam Chomsky = 356

 In Place of a Conclusion / Masao Miyoshi = 371

Index = 385

Contributors = 391