| 000 | 00925camuu2200241 a 4500 | |
| 001 | 000000723819 | |
| 005 | 20011026105837 | |
| 008 | 990204s2000 maua b 001 0 eng | |
| 010 | ▼a 99018402 | |
| 020 | ▼a 1578511054 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d C#P ▼d 211009 | |
| 049 | 1 | ▼l 111199406 |
| 050 | 0 0 | ▼a HD9696.63.A2 ▼b S43 2000 |
| 082 | 0 0 | ▼a 005.3/068 ▼2 21 |
| 090 | ▼a 005.3068 ▼b S446 | |
| 245 | 0 0 | ▼a Secrets of software success : ▼b management insights from 100 software firms around the world / ▼c Detlev J. Hoch ... [et al.]. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press, ▼c c2000. | |
| 300 | ▼a xix, 312 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 273-296) and index. | |
| 650 | 0 | ▼a Computer software industry ▼x Management ▼x Case studies. |
| 650 | 0 | ▼a Success in business ▼x Case studies. |
| 700 | 1 | ▼a Hoch, Detlev J. , ▼d 1954- |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 005.3068 S446 | 등록번호 111199406 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
In Secrets of Software Success, the authors investigate the software industry's best practices in order to develop a complete picture of what it takes to build a thriving software business.Drawing on an exclusive worldwide survey of more than 100 global software companies and 450 top executives, Secrets of Software Success presents the first panoramic view of the conditions that influence results for both the product and the service sides of the software industry.
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목차
CONTENTS Foreword / F. Warren McFarlan ; Hermann Krallmann = vii Preface = xi Acknowledgments = xv 1 "It's Like Riding a Bull" = 1 2 A New Business Called "Software" = 25 3 Exceptional Software Leaders Are the Rule = 49 4 Winning the war for Software Talent = 67 5 Software Development : Completing a Mission Impossible = 93 6 Marketing Gods Make Software Kings = 121 7 Professional Software Services : Experts at Marketing Trust = 159 8 Grow Your Partners to Grow Yourself = 179 9 The Landscape of the Future = 215 10 Staying on the Bull = 241 Appendix Ⅰ. The Scope and Methodology of the Survey = 253 Appendix Ⅱ. Software History : An Overview = 259 Notes = 273 Index = 297 About the Authors = 311