| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000000794768 | |
| 005 | 20241021115423 | |
| 008 | 001213s2001 maua 001 0 eng | |
| 010 | ▼a 00054269 | |
| 015 | ▼a GBA1-Y3294 | |
| 020 | ▼z 158751441X (alk. paper) | |
| 020 | ▼a 157851441X | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d NGU ▼d MUQ ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | ▼a OCLC ▼l 111230495 | |
| 050 | 0 0 | ▼a HD30.2 ▼b .D38 2001 |
| 082 | 0 0 | ▼a 303.48/33 ▼2 21 |
| 090 | ▼a 303.4833 ▼b D247a | |
| 100 | 1 | ▼a Davenport, Thomas H., ▼d 1954- ▼0 AUTH(211009)136380. |
| 245 | 1 4 | ▼a The attention economy : ▼b understanding the new currency of business / ▼c Thomas H. Davenport, John C. Beck. |
| 260 | ▼a Boston : ▼b Harvard Business School Press, ▼c c2001. | |
| 300 | ▼a ix, 255 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Personal information management. |
| 650 | 0 | ▼a Attention. |
| 650 | 6 | ▼a Gestion d'informations personnelles. |
| 650 | 6 | ▼a Attention. |
| 700 | 1 | ▼a Beck, John C. ▼0 AUTH(211009)15388. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.4833 D247a | 등록번호 111230495 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
저자소개
저자소개 정보가 없습니다.
목차
CONTENTS Preface = ⅶ 1 A NEW PERSPECTIVE ON BUSINESS : Welcome to the Attention Economy = ⅹ 2 ATTENTION THE STORY SO FAR : What Attention Is and Isn't = 16 3 DOING A NUMBER ON YOU : The Measurement of Attention = 34 4 FROM AMOEBAS TO APES : The Psychobiology of Attention = 54 5 LUDDITES BEWARE : Attention Technologies = 72 6 THE HIDDEN PERSUADERS : Lessons from the Attention Industries = 92 7 EYEBALLS AND CYBER MALLS : E-Commerce and Attention = 112 8 COMMAND PERFORMANCE : Leadership and Attention = 134 9 FOCUSED CHOICES AND GLOBAL RESOURCES : Strategy and Attention = 152 10 OFF THE ORG CHART : Organizational Structure and Attention = 170 11 "YOU'VE GOT (LOTS AND LOTS OF) MAIL" : Managing Information, Knowledge, and Attention = 188 12 FROM MYOPIA TO UTOPIA : The Future of the Attention Economy = 204 Notes = 223 Index = 231 About the Authors = 255