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| 001 | 000045117365 | |
| 005 | 20040907165639 | |
| 008 | 021017s2003 njuaf b 001 0 eng | |
| 010 | ▼a 2002152203 | |
| 020 | ▼a 0471418293 (pbk.) : ▼c $36.92 | |
| 035 | ▼a KRIC09346470 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211035 ▼d 211035 ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a NC1000 ▼b .R47 2003 |
| 056 | ▼a 658 ▼2 4 | |
| 082 | 0 0 | ▼a 741.6 ▼2 21 |
| 090 | ▼a 741.6 ▼b D4572 | |
| 245 | 1 0 | ▼a Design for communication: ▼b conceptual graphic design basics / ▼c Elizabeth Resnick. |
| 260 | ▼a Hoboken, N.J. : ▼b Wiley Sons , ▼c 2003. | |
| 300 | ▼a 255 p., [8] p. of plates : ▼b ill. (some col.) ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [235]-245) and index. | |
| 650 | 0 | ▼a Graphic arts ▼x Technique. |
| 650 | 0 | ▼a Commercial art. |
| 650 | 0 | ▼a Communication in art. |
| 700 | 1 | ▼a Resnick, Elizabeth. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 741.6 D4572 | 등록번호 121096939 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
New feature
Complete coverage of basic design principles illustrated by student examplesDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
- The elements and principles of design
- Typography as image
- Creative word play
- Word and image
- Grid and visual hierarchy
- Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
정보제공 :
목차
Introduction.
What Is Graphic Design?
What Do Graphic Designers Do?
I Want to Be a Graphic Designer—Where Do I Begin?
The Design Process.
Why Bother with Such a Long Process When I Just Like to Make Things?
Why Should I Do These Assignments?
Section 1: The Elements and Principles of Design.
Star Symbol/Susan Merritt, San Diego State University, San Diego.
Object Semantics/Kermit Bailey, North Carolina State University, Raleigh.
Symbol Design/Lisa Fontaine, Iowa State University, Ames.
Lettermark/Susan Merritt, San Diego State University, San Diego.
Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk.
Letterform as Shape/Jan Conradi, State University of New York at Fredonia.
Concert Poster/Arnold Holland, California State University, Fullerton.
Design History Chair/Hank Richardson, Portfolio Center, Atlanta.
Section 2: T ypography as Image.
Shaping Words/Richard Ybarra, Art Institute of California, San Diego.
Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany.
Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey.
Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston.
Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea.
Directions Poster/Frank Baseman, Philadelphia University, Philadelphia.
Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Section 3: Creative Wordplay.
Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston.
Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul.
Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk.
Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia.
CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis.
Section 4: Word and Image.
Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston.
Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston.
Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany.
Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston.
Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh.
The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh.
Section 5: Grid and Visual Hierarchy.
Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston.
Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston.
Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City.
Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County.
The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston.
Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis.
Journey Journal/Gülizar Çepoğlu, London College of Printing, London.
Section 6: Visual Advocacy.
The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston.
Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston.
Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston.
Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany.
Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.
Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia.
Bibliography.
Instructor Contact Information.
Index.
정보제공 :