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The study of mass media audiences has produced much influential media studies work. This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume. Part One looks at the impact and influence of the media on society, and Part Two looks at studies of the individual in the audience. The final part looks at audiences in the perspectives of cultures, communities and families.

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CONTENTS
List of contributors = vii
General editor's preface = ix
Editors' introduction : approaching audience studies = xi
Acknowledgements = xvii
Section 1. Societies, masses and publics
  1 American pop culture sweeps the world / Herbert I. Schiller = 2
  2 Up close from a distance : media and the culture of cricket / Aggrey Brown = 14
  3 News influence on our pictures of the world / Maxwell McCombs = 25
  4 Toward a critical theory of television / Douglas Kellner = 36
  5 Unpopular messages in an age of popularity / Sut Jhally ; Justin Lewis = 50
  6 Cultural Indicators : European reflections on a research paradigm / J. Mallory Wober = 61
  7 Critique : meaning, the media and the market / Michael Tracey = 74
Section 2. Individuals, impacts and influences
  8 Media violence-four research perspectives / Cecilia von Feilitzen = 88
  9 Research about violence in the media : different traditions and changing paradigms / Olga Linn \e' ; Ellen Wartella = 104
  10 Ten things wrong with the 'effects' model / David Gauntlett = 120
  11 Children and television : a critical overview of the research / David Buckingham = 131
  12 Ten theses on children and television / Bob Hodge ; David Tripp = 146
  13 With the benefit of hindsight : reflections on uses and gratifications research / Denis McQuail = 151
  14 Social psychological perspectives in reception analysis / Birgitta H o ·· ijer = 166
  15 Critique : audiences 'Я' us / Martin Barker = 184
Section 3. Cultures, communities and families
  16 Television : polysemy and popularity / John Fiske = 194
  17 Mass communication and the construction of meaning / Graham Murdock = 205
  18 On looking into Bourdieu's black box / Martin Barker ; Kate Brooks = 218
  19 Domestic relations : the framework of family viewing in Great Britain / David Morley = 233
  20 Television and everyday life : towards an anthropology of the television audience / Roger Silverstone = 245
  21 Modernity, consumption and anxiety : television audiences and food choice / Roger Dickinson = 257
  22 Cultural differences in the retelling of television fiction / Tamar Liebes = 272
  23 Documentary meanings and interpretive contexts : observations on Indian 'repertoires' / Ramaswarmi Harindranath = 283
  24 Critique : elusive audiences / Peter Dahlgren = 298
Author index = 311
Subject index = 315