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Korean Wave is intended to offer a firsthand account of the amazing spread of Korean popular culture to Asian countries and beyond. For this, the book relies on a group of foreign journalists and scholars who each wrote an essay on the Korean pop?culture fever in their own countries. They show that, although the Korean Wave has weakened in some parts of Asia, it will never die out because Korean popular culture has embedded itself into everyday life in many Asian countries. Korean Wave is meant to contribute to the fostering of an Asian cultural community. Korean dramas, movies, music, fashion and food have enabled people from different Asian countries to share a common cultural experience, catalyzing the potential emergence of a single Asian identity. It is hoped that this book strengthens that identity, creating a fertile ground for the evolution of the Korean Wave into an Asian Wave.


한국 대중문화가 아시아나 그 외 국가에 급속도로 퍼지는 현상을 기술한 책으로, 외국 저널리스트와 학자들이 그들의 나라에 퍼진 한국 대중문화 열풍에 대해 쓴 에세이들을 엮어 놓았다. 비록 한류가 아시아의 몇몇 국가에서는 약화되고 있지만, 이미 한국 대중문화가 많은 아시아 국가의 일상생활에 깊이 파고들었기 때문에 결코 사라지지 않을 것이라는 점을 강조한다. 한류는 아시아 문화 공동체를 활성화하는 데 기여했다. 특히 한국 드라마, 영화, 음악, 패션, 그리고 음식은 다른 아시아 국가 사람들이 공통된 문화 경험을 나눌 수 있게 해주고 단결된 아시아인의 정체성이 잠재적으로 출현하는 데 촉매작용을 했다. 이러한 정체성은 한류가 아시아 열풍으로 발전할 수 있는 기반이 될 수 있을 것이다.

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Preface



Introduction 

Why are Asians attracted to Korean pop culture?



1. Korean Wave in Asia and Beyond

‘Koreanovelas’ fever is sweeping the Philippines

Tasting the mirage-like Korean Wave

Thailand’s teen troops welcome K-pop idols

The Korean Wave ‘will never die’ in Vietnam

‘Delicious’ boys lead Hallyu in Indonesia

Korean culture is part of Hong Kong life

Malaysia’s love affair with Korean TV dramas

Korean dramas carve a niche in Japan

Pop culture bridges Korea and Singapore

China’s first taste of the Korean Wave

The Korean Wave fascinates Mongolians

The Korean Wave: Shining star or black hole?

The Korean Wave brings drama to the Nile Delta

The Korean Wave spreads to Iran

Whetting U.S. appetite for Korean TV dramas

The Korean Wave: A view from America’s shores

The Korean Wave: A washout on Australian shores

The Korean Wave arrives in Latin America

Hallyu in Argentina: Weak today, stronger tomorrow?

Spain discovers Korea and cries out for more

No Wave, just a Korean breeze in Poland



2. The Future of the Korean Wave

The Korean Wave and Korean-Americans

Korean pop culture’s growing challenges

Identity politics of contemporary Korean cinema

Hallyu: The Koreanization of world culture

The Korean Wave needs new strategies to solidify position in Asia



3. Key Players of the Korean Wave

Bae Yong-joon: The image of Korea

Rain seeks to make his name in Hollywood

Musicals will become a part of Hallyu

Ryu Si-won: It’s all about adapting to Japan

Producer believes in the power of good storytelling

First-generation Hallyu star continues to shine

The Korean Wave in trouble?

Hallyu’s ebbing tide slows film industry

Hallyu icon Park Yong-ha basks in newfound stardom

Hallyu star carries torch for next generation



Conclusion

Hallyu helps Korea polish national image

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