| 000 | 01400camuu2200337 a 4500 | |
| 001 | 000045571045 | |
| 005 | 20100114170815 | |
| 008 | 100114s2009 njua 001 0 eng d | |
| 019 | ▼a 432966203 | |
| 020 | ▼a 9780470743089 (hbk.) | |
| 020 | ▼a 0470743085 (hbk.) | |
| 035 | ▼a (OCoLC)ocn310400276 | |
| 035 | ▼a (OCoLC)310400276 ▼z (OCoLC)432966203 | |
| 040 | ▼a BTCTA ▼c BTCTA ▼d YDXCP ▼d BUR ▼d DPL ▼d 211009 | |
| 050 | 1 4 | ▼a HF5415.1265 ▼b .B763 2009 |
| 082 | 0 4 | ▼a 658.8/72 ▼2 22 |
| 090 | ▼a 658.872 ▼b B866t | |
| 100 | 1 | ▼a Brogan, Chris. |
| 245 | 1 0 | ▼a Trust agents : ▼b using the web to build influence, improve reputation, and earn trust / ▼c Chris Brogan and Julien Smith. |
| 260 | ▼a Hoboken, N.J. : ▼b John Wiley & Sons , ▼c c2009. | |
| 300 | ▼a xvi, 271 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 520 | ▼a Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance. | |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Online social networks ▼x Economic aspects. |
| 650 | 0 | ▼a Social media ▼x Economic aspects. |
| 650 | 7 | ▼a Internet marketing. ▼2 sears |
| 650 | 7 | ▼a Social networking ▼x Economic aspects. ▼2 sears |
| 700 | 1 | ▼a Smith, Julien. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.872 B866t | 등록번호 121188837 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
정보제공 :
저자소개
Chris Brogan(지은이)
「뉴욕타임스」 베스트셀러 저자이며 전문 연설가로 유명하다. 또 휴먼 비즈니스 워크스(Human Business Works) 사장으로 재직하고 있다.1980년대 사설 게시판(BBS) 시절부터 소셜 네트워크에 몸담아 왔으며, 블로그가 저널링으로 불리던 1998년 블로깅을 시작했다. 크리스는 '다르게 회의하기' 관련 기관인 팟캠프(PodCamp)를 공동 설립했다. 팟캠프는 전 세계에 흩어져 있는 사람들에게 미디어 제작 방법과 그 가치를 가르치는 일을 하고 있다. 그는 몇몇 기술 및 웹 문화 관련 이벤트뿐 아니라 많은 기업 행사에서 기조 연설을 했다. <신뢰! 소셜미디어 시대의 성공 키워드(Trust Agents)>(에이콘출판, 2010년)을 공저했다.
Julien Smith(지은이)