| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045930606 | |
| 005 | 20180216152518 | |
| 008 | 180214s2006 mau b 001 0 eng d | |
| 010 | ▼a 2006281508 | |
| 020 | ▼a 0965711455 | |
| 035 | ▼a (KERIS)REF000012872354 | |
| 040 | ▼a TJC ▼c TJC ▼d NLGGC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415 ▼b .E785 2006 |
| 082 | 0 0 | ▼a 016.6588 ▼2 23 |
| 084 | ▼a 016.6588 ▼2 DDCK | |
| 090 | ▼a 016.6588 ▼b E78 | |
| 245 | 0 0 | ▼a Essential readings in marketing / ▼c Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors. |
| 260 | ▼a Cambridge, MA : ▼b Marketing Science Institute, ▼c c2006. | |
| 300 | ▼a 196 p. ; ▼c 25 cm. | |
| 500 | ▼a Includes abstracts first published in the Journal of marketing, the Journal of marketing research, the Journal of consumer research, Marketing science, and Management science. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction : toward a common knowledge base -- New products, growth, and innovation -- Branding and brand equity -- Metrics linking marketing to financial performance -- Managing relationships with customers and organizations -- The role of marketing -- Research tools -- Marketing mix -- Customer insight -- Strategy. |
| 520 | ▼a A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. | |
| 650 | 0 | ▼a Marketing ▼v Abstracts. |
| 650 | 0 | ▼a Marketing ▼v Bibliography. |
| 650 | 0 | ▼a Marketing research. |
| 700 | 1 | ▼a McAlister, Leigh. |
| 700 | 1 | ▼a Bolton, Ruth N. ▼q (Ruth Nancy). |
| 700 | 1 | ▼a Rizley, Ross. |
| 710 | 2 | ▼a Marketing Science Institute. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 016.6588 E78 | 등록번호 111786331 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |