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Have you ever thought about the connection between knowing who you are and success? You might think you have a pretty good handle on who you are, your identity. Even if you do, your identity can change, evolve, and transform. The core idea of this book is this: Your happiness and success in life flow from becoming clear about who you are and establishing your authentic identity--first inside yourself and then externally in the world. In Part I, Graham provides a working definition of identity, and shares powerful insights about why happiness and success flow directly from establishing your authentic identity. Part II provides a process and structure you can use on your own journey to create your own authentic identity. Graham illustrates this process and structure by sharing others' process of discovery and creation. You'll learn how some remarkable people chose values to live by, developed a passionate sense of purpose -- and linked their values and purpose to their work in the world. Finally, in Part III, Graham introduces his patented 9 Step Plan for SuccessTM, bringing this process to life through the stories of individuals who've resolved their questions of identity. Guiding you along your journey, Graham and his extraordinary interviewees helps you wrestle with questions like: How will you change when you truly know yourself? How can you align your inner and outer selves? How can you keep them aligned, as the world rages around you?

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Foreword   John C. Maxwell	p. xv
Introduction	p. 1
    The connection between knowing who you are and success	
    How to think of your identity as your personal brand	
    The greatest gift somebody can get as a human being	
    If you don''t have a strong identity, you don''t have a choice	
Chapter 1	You Have a Choice	p. 7
    Living with a race-based consciousness	
    The first step to freedom	
    Why you need a process for becoming successful	
    Getting the gift of choice	
    Taking a deep, hard look at yourself	
Chapter 2	Knowing Yourself Should Be Easy. It Isn''t. Why Is That?	p. 23
    Are you letting everybody but you decide who you are or should be?	
    Who do you see when you look in the mirror?	
    Write a ten-word want ad for yourself	
    How to become more attractive to others	
Chapter 3	What Do Your Personal Values Have to Do with Your Identity?	p. 41
    The correlation between your identity and how people relate to you	
    Why growing up disadvantaged can give you strength	
    Being different can make you more interesting	
    How a willingness to change makes you gifted and successful	
Chapter 4	Can Your Attitude Affect Identity?	p. 61
    Why it''s your decision to be who you are	
    From college drop-out to #1 entrepreneur under	p. 30
    mophie, kluster, and quirky--Profile in Success	
Chapter 5	Can People''s Identity Change?	p. 73
    To be successful in any of the roles you take on in your life, you have to fill the role with the spirit of your real self, your passion, and your values	
    Steve Jobs--Profile in Success	
    Don''t let the noise of others'' opinions drown out your own inner voice	
Chapter 6	Do You Transform Your Own Identity? Or Is It Owning Your Identity That Transforms Your Life?	p. 99
    How you always have options and sometimes don''t know it	
    What matters to you can change over time	
    How your identity evolves	
    Why when you bring value to the world around you, you feel good about yourself--you feel successful	
Chapter 7	When Identity Must Deal with a Life Crisis	p. 123
    Whether change is planned or unplanned, there''s always opportunity for you to prepare for it	
    How to identify the values that bring out the best in you and live by them	
    Why, when you are not moving forward, you''re not even standing still; you''re really going backward	
Chapter 8	Friendship, Teamwork, and Your Identity	p. 143
    Why you will find it''s good for you to be around people who have the same values as you	
    If you have a dream, you need a team	
    How the people with whom you connect as you strive toward your success can help you, or can get in your way	
Chapter 9	Persistence and Your Identity	p. 157
    Come to think of yourself as a work of art in progress	
    Body by Jake--Profile in Success of a fitness guru	
    Why you''ve got to have mentors to hang out with who are winners	
    What to do when people bet against you	
    How it''s about being loyal to your values and your vision	
Chapter 10	Adjustments and Tune-ups for Your Identity	p. 169
    The Wizard of Oz and You	
    Why the successful person makes a habit of doing what the failing person doesn''t like to do	
    How it happens that as you become clear about who you are and show it to the world, opportunities for success will start to find you	
Chapter 11	Bringing It All Together--Committing to Your Vision	p. 185
    The irony of commitment is that it''s deeply liberating--in work, in play, in love	
    Lessons in success and transformation from a North Vietnam prisoner-of-war camp	
    Your Nine-Step Success ProcessAfterword by Stephen R. Covey	p. 199