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| 001 | 000046044315 | |
| 005 | 20250131155959 | |
| 008 | 200824s2017 nyua b 001 0 eng d | |
| 010 | ▼a 2018302227 | |
| 020 | ▼a 9780062651204 (hardcover) | |
| 020 | ▼a 006265120X (hardcover) | |
| 020 | ▼a 9780062651211 (pbk.) | |
| 035 | ▼a (KERIS)REF000018721004 | |
| 037 | ▼b Harpercollins, 53 Glenmaura National Blvd Ste 300, Moosaic, PA, USA, 18507-2132 ▼n SAN 200-2086 | |
| 040 | ▼a YDX ▼b eng ▼e rda ▼c YDX ▼d BTCTA ▼d JSE ▼d PCX ▼d OCLCO ▼d FM0 ▼d IGA ▼d PBJ ▼d CZA ▼d IUK ▼d TXNPS ▼d INR ▼d VP@ ▼d OCLCF ▼d BUR ▼d TXWBR ▼d JVQ ▼d CHVBK ▼d OCLCO ▼d TXSVP ▼d CGN ▼d OCLCQ ▼d OCL ▼d MNM ▼d O2C ▼d CPL ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HG179 ▼b .A685 2017 |
| 082 | 0 4 | ▼a 332.024 ▼2 23 |
| 084 | ▼a 332.024 ▼2 DDCK | |
| 090 | ▼a 332.024 ▼b A698d | |
| 100 | 1 | ▼a Ariely, Dan, ▼d 1967- ▼0 AUTH(211009)12392. |
| 245 | 1 0 | ▼a Dollars and sense : ▼b how we misthink money and how to spend smarter / ▼c Dan Ariely and Jeff Kreisler ; with illustrations by Matt Trower. |
| 246 | 3 0 | ▼a Dollars and sense |
| 250 | ▼a First edition. | |
| 260 | ▼a New York, NY : ▼b Harper, ▼c c2017 ▼g (2018 printing). | |
| 300 | ▼a x, 275 p. : ▼b ill. ; ▼c 21 cm. | |
| 504 | ▼a Includes bibliographical references (p. 261-268) and index. | |
| 505 | 0 | ▼a part I. What is money?: Don't bet on it ; Opportunity knocks ; A value proposition -- part II. How we assess value in ways that have little to do with value: We forget that everything is relative ; We compartmentalize ; We avoid pain ; We trust ourselves ; We overvalue what we have ; We worry about fairness and effort ; We believe in the magic of language and rituals ; We overvalue expectations ; We lose control ; We overemphasize money -- part III. Now what? : building on the shoulders of flawed thinking: Put your money where your mind is ; Free advice ; Control yourself ; It's us against them ; Stop and think. |
| 520 | ▼a Shares anecdotal insight into the illogical influences behind poor financial decisions and how to outmaneuver them, covering topics ranging from credit-card debt and household budgeting to holiday spending and real estate sales. | |
| 520 | ▼a "Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics--from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales--Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better."--Jacket. | |
| 650 | 0 | ▼a Consumers ▼x Attitudes. |
| 650 | 0 | ▼a Consumer behavior ▼x Psychological aspects. |
| 650 | 0 | ▼a Finance, Personal ▼x Decision making. |
| 650 | 0 | ▼a Finance, Personal. |
| 650 | 0 | ▼a Finance, Personal ▼x Psychological aspects. |
| 650 | 1 | ▼a Finance, Personal ▼x Psychological aspects. |
| 700 | 1 | ▼a Kreisler, Jeff. |
| 700 | 1 | ▼a Trower, Matt R. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 332.024 A698d | 등록번호 111832610 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
- Why is paying for things painful?
- Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?
- Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?
We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.
Exploring a wide range of everyday topics--from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales--Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.
--Library Journal (starred review)정보제공 :
저자소개
댄 애리얼리(지은이)
듀크대학교 심리학 및 행동경제학부 교수로 경영대학원, 인지신경센터, 의학부 등에서 강의와 연구 활동을 펼치고 있다. 텔아비브대학교를 졸업하고 노스캐롤라이나대학교에서 인지심리학 박사 학위를, 듀크대학교에서 경영학 박사 학위를 받았다. 듀크대학교 내에 있는 ‘고급통찰센터The Center for Advanced Hindsight’를 설립해 운영하고 있기도 하다. 그의 다양한 연구 업적은 <뉴욕타임스> <월스트리트저널> <워싱턴포스트> <보스턴글로브> 등 유수의 매체에 소개되어 큰 반향을 일으켰다. 행동경제학 분야의 세계적 권위자인 그는 “인간은 비합리적이지만 그 행동 패턴을 예측할 수 있다”는 주장을 기발한 실험들로 입증해 보이며 ‘경제학계의 코페르니쿠스’라는 별명까지 얻었다. 경제 주체는 늘 합리적인 존재라는 기존 경제학의 근본 전제를 정면에서 반박했기 때문이다. 이런 자신의 주장을 다양하고 기발한 실험을 통해 보여준 첫 책《상식 밖의 경제학》은 행동경제학의 새로운 열풍을 불러일으키며 세계적인 베스트셀러가 됐다. 인간의 비이성이 갖는 긍정적 영향에 주목하고 이를 합리적으로 활용하는 방법을 제시한 《경제 심리학》 역시 <뉴욕타임스> 베스트셀러에 오르며 극찬을 받았다. 이 외에도 인간의 부정행위가 경제성이 아닌 도덕성에 의해 좌우된다는 사실을 밝힌 《거짓말하는 착한 사람들》과 사람들의 비합리적인 소비 심리를 다룬 《댄 애리얼리 부의 감각》을 통해 우리가 마주치게 되는 다양한 일상의 문제들을 행동경제학으로 풀어가며 전 세계의 독자들과 만나고 있다.
제프 크라이슬러(지은이)
프린스턴대학교를 졸업하고 변호사이자 저술가, 강연자, 코미디언으로 활동하고 있다. 행동과학의 신봉자로, 정치와 돈, 그리고 인간관계에 관심을 가지고 유머와 연구를 통해서 세상을 이해하고 설명하고 바꾸려고 노력하고 있다.