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00000cam u2200205 a 4500 |
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000046172503 |
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240318s2019 pau b 001 0 eng c |
| 010 |
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▼a 2018028319
|
| 020 |
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▼a 9781522574644 (hardcover)
|
| 020 |
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▼z 9781522574651 (ebook)
|
| 035 |
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▼a (KERIS)REF000018802333
|
| 040 |
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▼a LBSOR/DLC
▼b eng
▼c LBSOR
▼e rda
▼d DLC
▼d 211009
|
| 042 |
|
▼a pcc
|
| 050 |
0
0
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▼a JZ5538
▼b .M3569 2019
|
| 082 |
0
0
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▼a 303.6/6
▼2 23
|
| 084 |
|
▼a 303.66
▼2 DDCK
|
| 090 |
|
▼a 303.66
▼b M345
|
| 245 |
0
0
|
▼a Marketing peace for social transformation and global prosperity /
▼c [edited by] Alexandru-Mircea Nedelea ; Marilena-Oana Nedelea.
|
| 260 |
|
▼a Hershey, PA :
▼b IGI Global,
▼c 2019.
|
| 264 |
1
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▼a Hershey, PA :
▼b IGI Global,
▼c [2019]
|
| 300 |
|
▼a xviii, 304 p. ;
▼c 24 cm.
|
| 336 |
|
▼a text
▼2 rdacontent
|
| 337 |
|
▼a unmediated
▼2 rdamedia
|
| 338 |
|
▼a volume
▼2 rdacarrier
|
| 490 |
1
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▼a Advances in Public Policy and Administration (APPA) book series
|
| 490 |
1
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▼a Premier Reference Source
|
| 500 |
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▼a Includes index
|
| 504 |
|
▼a Includes bibliographical references (p. 254-294) and index.
|
| 505 |
0
|
▼a Marketing peace for social transformation and global prosperity / Alexandru-Mircea Nedelea, Marilena-Oana Nedelea -- Peace marketing is an inordinate reflection of educational culmination : educational magnification is truly comm endable for peace marketing / Rudrarup Gupta -- Peace promotion through volunteer tourism / Tomás Gajdosík, Jana Sokolová, Zuzana Gajdosíková, Kristína Pompurová -- New technologies within sustainable communities creating value for building peace / Mauro Romanelli -- Sustainable development and social market economy to promote a culture of peace / Patrizia Gazzola, Enrica Pavione -- The importance of education in peace marketing : 1. Peace education concept, 2. Role education in promoting peace marketing, 3. Universities peace in / Margarita Ioraite -- Challenges of peace marketing in businesses : the case of Tamils, India / Moses Rajendran -- Is spiritual tourism a peace vehicle for social transformation and economic prosperity in India and Pakistan? / Farooq Haq, Anita Medhekar -- Peace marketing opportunities and prospects : the case of the Czech Republic / Vladislav Pavlát, Ladislava Knihová -- Peace without an army : Costa Rica's case of tourism through peace / Marinus GIsolf -- Promoting Kashmir as an abode of peace tourism destination by India and Pakistan / Anita Medhekar, Farooq Haq -- Marketing of peace of demarketing of war? : A qualitative study on university students effect of demarketing of war / Carmen Nastase, Touria Neggady Alami, Zakaria Ait Taleb Mounia El Farouki -- Peace and security through economic cooperation / Eka Sepashvili.
|
| 520 |
|
▼a "This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful"--Provided by publisher.
|
| 650 |
0
|
▼a Peace
▼x Social aspects.
|
| 650 |
0
|
▼a Peace
▼x Marketing.
|
| 650 |
0
|
▼a Social marketing.
|
| 700 |
1
|
▼a Nedelea, Alexandru,
▼d 1971-,
▼e editor.
|
| 700 |
1
|
▼a Nedelea, Marilena-Oana,
▼d 1977-,
▼e editor.
|
| 945 |
|
▼a ITMT
|
