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Covers general firm and legal organization, legal issues in design practice, insurance, personnel management, business planning, marketing, project fee budgeting and status reporting, cash management and collection, computerizing, managing CADD use, noncomputerized production systems and tools, scheduling, cost control. Techniques and guidelines for establishing a profitable practice. Annotation copyright Book News, Inc. Portland, Or.

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CONTENTS
Contributors = xi
Preface = xv
1 General Firm and Legal Organization = 1
 What Do You Want to Practice? = 2
 Where Do You Want to Practice? = 2
 What Size Do You Want the Organization to Be? = 2
 Formation of the Business = 3
 Operation and Control = 5
 Liability = 7
 Taxation = 8
 Key Employees = 10
 Death and Disability = 10
 Employe4 Benefits = 12
 Capitalization = 12
 Additional Considerations for Multiple Owners = 13
 Organization of Project Teams = 14
 Bibliography = 14
2 Legal Issues in Design Practice = 15
 What to Consider When Entering into a Contract with Your Client = 15
 Types of Agreement = 17
 Why and How to Negotiate a Professional Services Agreement = 18
 How the Owner-Contractor Agreement Affects Your Legal Duties = 21
 Why Consulting Agreements Are Necessary = 24
 Liability Management = 30
 Taxation = 8
 Selecting Arbitration, Mediation, or Other Alternative Dispute-Resolution Techniques = 32
 Bibliography = 34
3 New Directions in Insurance Management for the Design Firm = 35
 Historical Trends, Future Indicators = 35
 The Effect of the Economy = 36
 Self-Insurance = 37
 Retroactive Coverage = 37
 The Reinsurance Market and the Designer = 38
 Wrap-Up Insurance: Owner Buys Architectural Engineering Coverage = 39
 The Insurance Market for the Near Future = 40
 The Aging Designer = 42
 Resources = 43
4 Personnel Management = 45
 Personnel Demands = 45
 New Directions for Personnel = 46
 Recruiting Needed Talent = 48
 Motivation and Rewards = 49
 New Images for Training = 51
 The Changing Legal Environment = 53
 Communication in the Design Firm = 54
 Future Trends and Issues = 56
 Bibliography = 58
5 New Directions in Business Planning = 59
 Types and Approaches to Planning = 59
 Steps in the Planning Process = 61
 Institutionalizing Long-Range Planning = 64
 Resources = 66
6 Information Management = 69
 Introduction = 69
 Emerging Technology = 71
 Applications for Information Management = 74
 Resources = 78
7 Marketing Tools and Devices = 79
 Overall Approach = 79
 Qualification Materials = 82
 Brochures = 85
 Newsletters = 86
 Announcements = 87
 Direct Mail = 88
 Mailing List = 90
 Reprints = 91
 Exhibits = 92
 Presentation Visuals = 92
 Video = 94
 Summing Up-Now Directions = 94
 Bibliography = 95
8 Marketing as Process: Proposals and the Concept of Negative Positivism = 97
 Definitions = 98
 The Statement of Qualifications = 98
 Do We Really Want This Project? = 99
 The Preproposal Workout = 99
 The Proposal = 100
 Federal Selection = 106
 The Morning After-Getting Debriefed = 108
 Protesting = 108
 The Future = 108
 Bibliography = 109
9 Effective Public Relations = 111
 The Cost Benefit of Public Relations Tactics = 112
 Techniques that Bridge Public Relations and Sales = 126
 Future Trends = 127
 Bibliography = 128
10 Trends Affecting Profits in the Near Future = 132
 Billable Hours Approach = 132
 Profit Planning Approach = 133
 Other Trends Affecting Profits = 136
 Bibliography = 136
11 Project Fee Budgeting = 137
 Primary Aspects of Project Fee Budgeting = 137
 What You Need to Know = 137
 Value-Based Compensation = 151
 Project Fee Budget Contingencies = 152
 Implementing and Monitoring the Project Fee Budget = 154
 Bibliography = 155
12 Project Status Reporting = 157
 Why Status Reports? = 157
 The Project Control Cycle = 158
 Establishing Yardsticks = 160
 Taking the Pulse = 160
 Periodic Status Reports = 163
 Analysis and Action = 168
 Compensation Review = 169
 Scope and Services Review = 170
 Directions = 170
 Appendix A. Computer Systems for Project Status Reporting and Control = 172
 Appendix B. Sample Screen = 173
 Bibliography = 177
13 Cash Management and Collection = 179
 Collecting Receivables = 179
 Monitoring System = 185
 Planning Cash Flow = 186
 Resources = 187
14 Project Organization and Management = 189
 The Project Manager = 189
 The Project Team = 193
 Planning = 195
 Implementing = 196
 Control = 197
 Bibliography = 177
15 Project Programming = 201
 Participatory Process = 203
 Survey and Interview Techniques = 204
 Database = 204
 Data Collection and Organization = 205
 Data Processing = 205
 Presentation = 209
 Summary = 211
 Bibliography = 213
16 Computerizing Your Practice = 215
 More than Equipment = 217
 Organizational Difficulties = 218
 Mac, IBM, or Proprietary? = 219
 Paying for All This = 222
 The Rise of 3D = 223
 Computerized Renderings-A Glimpse of the Future = 223
 Facilities Management = 225
 A CAD-Buying Checklist = 225
 Specific Client Wants and Needs = 229
 General In-House Matters = 230
 The Future = 232
 Bibliography = 232
17 Managing CADD Use = 233
 How CADD Systems Change Firm Work Method = 234
 Utilization Strategies = 235
 Bibliography = 236
18 Noncomputerized Production Systems and Tools = 239
 The Concept = 239
 Standard Drawing Module = 240
 Reusable Elements = 241
 Layering = 242
 Assembly = 247
 Appliqu$$\acute e$$s = 249
 Tools = 250
 Conclusion = 253
 Bibliography = 254
19 Project and Staff Power Scheduling = 255
 General Project Schedule Types Currently in Use = 255
 Key Date Schedule Milestones = 258
 Monitoring the Project Schedules = 261
 Projecting Project Personnel Requirements = 261
 Budget vs. "O-Basing" = 261
 Project Personnel and Billings Projection Preparation = 263
 Single vs. Multidiscipline Formats = 263
 Bibliography = 265
20 Construction Cost Control = 267
 UNIFORMAT = 267
 Budget Analysis = 268
 Budgeting Techniques = 274
 Cost Planning = 275
 Obtaining Reliable Cost Information = 276
 Computer-Assisted Estimating = 280
 Value Engineering = 281
 Bibliography = 282
Index = 283