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Modern management : diversity, quality, ethics, and the global environment 7th ed

Modern management : diversity, quality, ethics, and the global environment 7th ed (4회 대출)

자료유형
단행본
개인저자
Certo, Samuel C.
서명 / 저자사항
Modern management : diversity, quality, ethics, and the global environment / Samuel C. Certo.
판사항
7th ed.
발행사항
Upper Saddle River, N.J. :   Prentice Hall,   c1997.  
형태사항
xvi, 640 p. : ill. ; 28 cm.
ISBN
0132106345 (alk. paper)
서지주기
Includes bibliographical references (p. 603-625) and indexes.
일반주제명
Management. Industrial management. Social responsibility of business.
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001 000000624157
005 19981223103706.0
008 960718s1997 njua b 001 0 eng
010 ▼a 96031857
020 ▼a 0132106345 (alk. paper)
040 ▼a DLC ▼c DLC ▼d UKM
049 1 ▼l 111115898
050 0 0 ▼a HD31 ▼b .C4125 1997
082 0 0 ▼a 658 ▼2 20
090 ▼a 658 ▼b C418m7
100 1 ▼a Certo, Samuel C.
245 1 0 ▼a Modern management : ▼b diversity, quality, ethics, and the global environment / ▼c Samuel C. Certo.
250 ▼a 7th ed.
260 ▼a Upper Saddle River, N.J. : ▼b Prentice Hall, ▼c c1997.
300 ▼a xvi, 640 p. : ▼b ill. ; ▼c 28 cm.
504 ▼a Includes bibliographical references (p. 603-625) and indexes.
650 0 ▼a Management.
650 0 ▼a Industrial management.
650 0 ▼a Social responsibility of business.

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CONTENTS
Part 1 INTRODUCTION TO MANAGEMENT
 1 MANAGEMENT AND MANAGEMENT CAREERS = 1
  Introductory Case : Player to Manager / Isiah Thomas = 2
  The Importance of Management = 3
  The Management Task = 3
   The Role of Management = 4
   Defining Management = 5
   The Management Process : Management Functions = 6
   Management Process and Goal Attainment = 8
   Management and Organizational Resources = 8
  The Universality of Management = 11
   The Theory of Characteristics = 11
  Management Careers = 12
   A Definition of Career = 12
   Career Stages, Life Stages, and Performance = 12
   Promoting Your Own Career = 14
   Special Career Issues = 15
  Special Features for the Remaining Chapters = 17
   Spotlights = 18
   People Perspectives = 19
   Cutting Edge = 19
  Case Study : Chrysler's Top Gun = 22
  Video Case : Lands' End, Inc.- A Brief History = 24
 2 THE HISTORY OF MANAGEMENT = 27
  Introductory Case : "Mickey's Kitchen" at The Disney Store = 28
  The Classical Approach = 29
   Lower-Level Management Analysis = 30
  Global Spotlight : Delta Faucet Company = 31
  Cutting Edge : Lewis Platt Develops Family-Friendly Work Schedules at Hewlett-Packard Company = 33
  People Perspectives : "One Best Way" Considers People and Technology at Courier Publications = 34
   Comprehensive Analysis of Management = 35
   Limitations of the Classical Approach = 36
  The Behavioral Approach = 37
   The Hawthorne Studies = 37
   The Human Relations Movement = 38
  The Management Science Approach = 39
  The Beginning of the Management Science Approach = 39
  Management Science Today = 40
  Quality Spotlight : Baldridge Award Exemplifies Quality = 40
   Charcteristics of Management Science Applications = 41
  The Contingency Approach = 41
  The System Approach = 42
   Types of Systems = 42
   Systems and "Wholeness" = 42
   The Management System = 43
   Information for Management System Analysis = 44
  Case Study : "Chainsaw Al Dunlop" : A New Breed of Manager? = 47
 3 CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS = 49
  Introductory Case : Larami Corporation "Super Soaks" Society? = 50
  Fundamentals of Social Responsibility = 51
   The Davis Model of Corporate Social Responsibility = 51
   Areas of Corporate Social Responsibility = 53
   Varying Opinions on Social Responsibility = 53
   Conclusions About the Performance of Social Responsibility Activities by Business = 54
  Global Spotlight : DuPont Protects the Environment = 56
  People Perspectives : Anita Reddick Influences Body Shop Employees by Communicating Her Position on Social Responsibility = 57
  Social Responsiveness = 58
   Determining If a Social Responsibility Exists = 58
   Social Responsiveness and Decision Making = 58
   Approaches to Meeting Social Responsibilities = 59
  Diversity Spotlight : Social Responsiveness and the Equal Opportunity Act at Opryland = 61
  Social Responsibility Activities and Management Functions = 62
   Planning Social Responsibility Activities = 62
   Organizing Social Responsibility Activities = 64
   Influencing Individuals Performing Social Responsibility Activities = 64
   Controlling Social Responsibility Activities = 65
  How Society Can Help Business Meet Social Obligations = 67
  Business Ethics = 68
   A Definition of Ethics = 68
  Cutting Edge : The New Management Role Includes Practicing Ethics = 69
   Why Ethics Is a Vital Part of Management Practices = 69
   A Code of Ethics = 70
   Creating an Ethical Workplace = 71
  Case Study : Dow Coming: A Question of Legality or Ethics? = 75
 4 MANAGING IN THE GLOBAL ARENA = 77
  Introductory Case : Baskin-Robbins Brings U.S. Ice Cream to Vietnam = 78
  Managing Across the Globe : Why? = 79
  Fundamentals of International Management = 79
  Categorizing Organizations by International Involvement = 81
   Defining the Multinational Corporation = 82
  Ethics Spotlight : U.S. Companies Send Hazardous Waste to Mexico = 85
   Complexities of Managing the Multinational Corporation = 86
   Risk and the Multinational Corporation = 86
   The Workforce of Multinational Corporations = 86
  People Perspectives : Helping Expatriates to Adjust = 89
  Management Functions and Multinational Corporations = 90
   Planning in Multinational Corporations = 90
   Organizing Multinational Corporations = 93
  Diversity Spotlight : European Organization Structures Are Becoming More Diverse = 95
   Influencing People in Multinational Corporations = 96
   Controlling Multinational Corporations = 97
   Transnational Organizations = 97
  Comparative Management : An Emphasis on Japanese Management = 99
   Defining Comparative Management = 99
   Insights from Japanese Motivation Strategies = 99
  Cutting Edge : Japanese Managers May Have to Change Motivation Tactics = 100
   Insights from Japanese Management Practices : Theory Z = 100
  Case Study : A Global Success Story = 104
  Video Case : Doing Business Abroad the Lands' End Way = 106
PART 2 PLANNING
 5 ORGANIZATIONAL OBJECTIVES = 110
  Introductory Case : Entrepreneur Suffers Growing Pains at Arkansas Freightways = 111
  General Nature of Organizational Objectives = 112
   Definition of Organizational Objectives = 112
  Global Spotlight : Asea Brow Boverdi Decides on Global Objectives = 114
   Importance of Organizational Objectives = 114
  Types of Objectives in Organizations = 115
   Organizational Objectives = 115
   Individual Objectives = 116
   Goal Intergration = 116
  Areas for Organizational Objectives = 117
  Cutting Edge : Objectives Areas Most Related to Success of Modern Organizations = 118
  Working With Organizational Objectives = 118
   Establishing Organizational Objectives = 118
  Diversity Spotlight : Diversity : Objective for the Whole Organization at the Department of Transportation = 119
   Guidelines for Establishing Quality Objectives = 123
   Guidelines for Making Objectives Operational = 123
   Attainment of Objectives = 124
   How to Use Objectives = 125
  Management by Objectives(MBO) = 125
  People Perspectives : Building Teamwork to Reach Objectives at Harley-Davidson = 126
   Factors Necessary for a Successful MBO Program = 127
   MBO Programs : Advantages and Disadvantages = 127
  Case Study : The Atlanta Committee for the Olympic Games(ACOG) : Setting Objectives for an Event and a City = 130
 6 FUNDAMENTALS OF PLANNING = 132
  Introductory Case : DuPont Plans to Make Women's Clothes = 133
  General Characteristics of Planning = 134
   Defining Planning = 134
  People Perspectives : McDonald's Accomplishes Plans by Focusing on People = 134
   Purposes of Planning = 135
   Planning : Advantages and Potential Disadvantages = 135
   Primacy of Planning = 136
  Steps in the Planning Process = 137
  The Planning Subsystem = 138
   Elements of the Subsystem = 139
   The Subsystem at Work = 139
  Planning and the Chief Executive = 140
   Final Responsibility = 140
   Planning Assistance = 140
  The Planner = 141
   Qualifications of Planners = 141
  Cutting Edge : Employees Have Special Qualifications for Flexibility Planning = 142
   Duties of Planners = 142
   Evaluation of Planners = 144
  Maximizing the Effectiveness of the Planning Process = 145
   Top-Management Support = 145
  Ethics Spotlight : Top Management Supports Environmental Protection Planning at Shell Oil Company = 145
   An Effective and Efficient Planning Organization = 145
   Implementation-Focused Planning = 146
   Inclusion of the Right People = 146
  Quality Spotlight : Including the Right People in Planning Enhances Quality at Sun Microsystems = 147
  Case Study : Quaker Oats Focuses on a Planning Problem = 149
 7 MAKING DECISIONS = 152
  Introductory Case : Cadillac Decides Whether to Make a Sport-Utility Vehicle = 152
  Fundamentals of Decisions = 154
   Definition of a Decision = 154
   Types of Decisions = 154
  Diversity Spotlight : Nonprogrammed Decision at U.S. Office of Personnel Includes a Focus on Severely Disabled Workers = 155
   The Responsibility for Making Organizational Decisions = 155
   Elements of the Decision Situation = 158
  Global Spotlight : Executives at United Technologies Detect a Weakness among Japanese Decision Makers = 159
  The Decision-Making Process = 160
   Identifying an Existing Problem = 161
   Listing Alternative Solutions = 162
   Selecting the Most Beneficial Alternative = 162
  Cutting Edge : Decision Alter-natives Should Reflect Organization Values = 163
   Implementing the Chosen Alternative = 163
   Gathering Problem-Related Feedback = 163
  People Perspectives : Decision at John Deere: Eliminate Problems by Building Employee Investment = 164
  Decision-Making Companies = 164
   Complete Certainty Condition = 165
   Complete Uncertainty Condition = 165
   Risk Condition = 165
  Decision-Making Tools = 166
   Probability Theory = 166
   Decision Trees = 167
  Group Decision Making = 168
   Advantages and Disadvantages of Using Groups to Make Decisions = 168
   Processes for Making Group Decisions = 169
  Case Study : The Decision to Change at General Motors Corporation = 173
 8 STRATEGIC PLANNING = 175
  Introductory Case : Sea World Plots a New Competitive Course = 176
  Strategic Planning = 177
   Fundamentals of Strategic Planning = 177
  Cutting Edge : Competitive Advantage through "People Development" Strategy = 177
   Strategy Management = 178
  Ethics Spotlight : Quaker Oats Cashes in on Fitness Fad = 182
  People Perspectives : Improving Dependent Care Builds Job Commitment at Bankers Trust Company = 185
  Quality Spotlight : Lutheran General Health System's Mission Emphasizes Quality = 186
  Tactical Planning = 194
   Comparing and Coordinating Strategic and Tactical Planning = 194
  Planning and Levels of Management = 195
  Case Study : How New Strategies Could Make a Difference at IBM = 198
 9 PLANS AND PLANNING TOOLS = 200
  Introductory Case : Fiat Plans Car Production = 201
  Plans = 201
   Plans : A Definition = 201
  Ethics Spotlight : Toyota Uses Philanthropy Plan to Take Aim at General Motors = 201
   Dimensions of Plans = 201
  Types of Plans = 204
  People Perspectives : Program at Wisconsin Power & Light Builds Employee Motivation = 206
   Why Plans Fail = 206
   Planning Areas : Input Planning = 207
  Global Spotlight : Mexico as an Attractive Manufacturing Site = 208
  Cutting Edge : Choosing a Plant Site for Manufacturing Network Potential = 209
  Planning Tools = 211
   Forecasting = 211
   Scheduling = 215
  Case Study : Plans and Planning Tools = 220
  Video Case : Planning in the Coming Home Division at Lands' End = 222
Part 3 ORGANIZING
 10 FUNDAMENTALS OF ORGANIZING = 226
  Introductory Case : MCI Communications Organizes to Be More Competitive = 227
  A Definition of Organizing = 228
   The Importance of Organizing = 228
   The Organizing Process = 228
   The Organizing Subsystem = 230
  Classical Organizing Theory = 232
   Structure = 232
  People Perspectives : New Organization Chart at Northrop Grumman Helps Managers Explain a Newly Formed Organization = 233
  Global Spotlight : Crown Cork & Seal Company Organizes by Territory to Boost International Expansion = 236
   Division of Labor = 238
  Quality Spotlight : Mercedes-Benz Improves Coordination to Improve Product Quality = 240
   Span of Management = 240
  Cutting Edge : Flatter Organizations and the New Middle Managers of the 1990s 
   Scalar Relationships = 243
  Case Study : Three's a Company at AT&T = 247
 11 RESPONSIBILITY, AUTHORITY, AND DELEGATION = 249
  Introductory Case : Famous Amos : The Organizing Challenge = 250
  Responsibility = 251
  People Perspectives : Robert Stempel Needed to Know His Job at General Motors = 251
   Dividing Job Activities = 252
   Clarifying Job Activities of Managers = 254
  Authority = 256
   Types of Authority = 257
  Ethics Spotlight : General Electric Staff Organizes Renovation = 259
   Accountability = 260
  Diversity Spotlight : Proctor & Gamble's Managers Held Accountable for Advancement of Minorities = 261
  Delegation = 262
   Steps in the Delegation Process = 262
   Obstacles to the Delegation Process = 262
   Eliminating Obstacles to the Delegation Process = 264
   Centralization and Decentralization = 264
  Cutting Edge : Steele's Market Finds Advantages in Centralizing Bakery Functions = 266
  Case Study : Change Agents in Midstream = 270
 12 MANAGING HUMAN RESOURCES = 272
  Introductory Case : Getting the Right People for United Airlines = 273
  Defining Appropriate Human Resources = 274
  Steps in Providing Human Resources = 274
   Recruitment = 274
  People Perspectives : NationsBank Helps Women Employees with Child Care = 281
   Selection = 281
  Global Spotlight : Compaq Computer Company's International Selection Slip-Ups = 283
   Training = 285
  Cutting Edge : Lifelong Learning at Motorola = 286
  Quality Spotlight : Aetna Life & Casualty Company Trains via TV = 288
   Performance Appraisal = 290
  Case Study : Why CE0s Are Looking at PE0s = 294
 13 ORGANIZATIONAL CHANGE AND STRESS = 296
  Introductory Case : Michael Dell Faces Constant Change at Dell Computer Corporation = 297
  Fundamentals of Changing an Organization = 298
   Defining "Changing an Organization" = 298
   Change versus Stability = 299
  Factors to Consider When Changing an Organization = 300
   The Change Agent = 300
   Determining What Should Be Changed = 301
  Ethics Spotlight : Attitude Change Is the Key to Establishing a Socially Responsible Position on Job Safety at Sonoco = 302
   The Kind of Change to Make = 302
  Diversity Spotlight : McDonald's Corporation Is Changing the Way Employees Think about Disabled Workers = 306
  People Perspectives : Lee Kun-Hee Emphasizes People While Making a Strategic Change at Samsung = 308
   Individuals Affected by the Change = 309
   Evaluation of Change = 312
  Change and Stress = 313
   Defining Stress = 313
   The Importance of Studying Stress = 313
  Cutting Edge : Dr. Raymond Bahr Gives Advice on How to Derail Heart Attacks = 313
  Managing Stress in Organizations = 314
  Case Study : Layoffs - The Cost of Doing Business = 318
  Video Case : Product Development at Lands' End : From a Functional to a Team Approach = 321
Part 4 INFLUENCING
 14 FUNDAMENTALS OF INFLUENCING AND COMMUNICATION = 324
  Introductory Case : Eaton Managers Concentrate on Influencing People = 325
  Fundamentals of Influencing = 326
   Defining Influencing = 326
   The Influencing Subsystem = 326
  People Perspectives : The U.S. Army Teaches Leadership by Teaching Communication = 329
  Communication = 329
   Interpersonal Communication = 330
  Global Spotliglit : Compression Labs Sends Messages via Videoconferencing = 330
   Interpersonal Communication in Organizations = 337
  Cutting Edge : Communicating with Customers at Intel = 339
  Quality Spotlight : Enhanced Formal Communication Contributes to Improving Quality at Holiday Inn = 339
  Case Study : Communication Services at Chick-fil-A Restaurants = 346
 15 LEADERSHIP = 348
  Introductory Case : Eisner's Leadership Challenge at Disney's New Wild Animal Kingdom = 349
  Defining Leadership = 350
   Leader versus Manager = 351
  The Trait Approach to Leadership = 351
  The Situational Approach to Leadership : A Focus on Leader Behavior = 352
   Leadership Situations and Decisions = 352
  Ethics Spotlight : Leader of NBC News Resigns over Ethical Debacle = 358
   Leadership Behaviors = 359
  Leadership Today = 367
  People Perspectives : Robert Eaton Gets People Involved at Chrysler = 367
   Transformational Leadership = 368
   Coaching = 368
   Superleadership = 369
   Entrepreneurial Leadership = 370
  Cutting Edge : Leader Patricia Gallup Doesn't Forget Recognition of Follower Efforts = 371
  Current Topics in Leadership = 371
   Substitutes for Leadership = 371
   Women As Leaders = 372
   Ways Women Lead = 372
  Diversity Spotlight : For James G. Kaiser of Corning, Being Employee-Centered Includes a Focus on Diversity = 373
  Case Study : Come Fly the Turbulent Skies = 376
 16 MOTIVATION = 378
  Introductory Case : American Greetings Motivates through Lateral Moves = 379
  The Motivation Process = 380
   Defining Motivation = 380
   Process Theories of Motivation = 380
  Cutting Edge : Blimp Rides Used as Rewards for Outstanding Performance = 383
   Content Theories of Motivation : Human Needs = 384
  Global Spotlight : Maslow's Hierarchy and Japanese, Chinese, and U.S. Workers = 385
  Motivating Organization Members = 388
   The Importance of Motivating Organization Members = 388
   Strategies for Motivating Organization Members = 389
  Quality Spotlight : Apple Computer's Job Enrichment Excels = 392
  People Perspectives : Job Satisfaction Is a More Powerful Motivator Than Money at Microsoft = 397
  Case Study : Why Bart Simpson Flies Western Pacific Airlines = 400
 17 GROUPS, TEAMS, AND CORPORATE CULTURE = 402
  Introductory Case : Groups Are Important to Progress at Rolls-Royce = 403
  Groups = 404
   Kinds of Groups in Organizations = 404
   Formal Groups = 404
  Diversity Spotlight : Managing a Diverse Salesforce Takes Special Insight at Equitable = 405
  Ethics Spotlight : Calvary Hospital Forms Ethics Committees = 406
   Informal Groups = 411
  Managing Work Groups = 412
   Determining Group Existence = 413
   Understanding the Evolution of Informal Groups = 414
  Teams = 415
   Groups versus Teams = 415
  Cutting Edge : The Virtual Team - A New Type of Team in Organizations = 416
   Types of Teams in Organizations = 416
  People Perspectives : Managers Must Empower Work Teams = 418
   Stages of Team Development = 419
   Team Effectiveness = 420
   Trust and Effective Teams = 421
  Corporate Culture = 422
   The Significance of Corporate Culture = 422
  Case Study : Whose Turn Is It to Polish the Apple? = 426
 18 UNDERSTANDING PEOPLE : ATTITUDES, PERCEPTION, AND LEARNING = 428
  Introductory Case : Reviving Workplace Attitudes = 429
  What Are Attitudes? = 430
   How Beliefs and Values Create Attitude = 430
   Attitudes and Behavior = 430
  People Perspectives : Changing Attitudes toward Surveys
  Quality Spotlight : Nucor Steel = 436
  Cutting Edge : We Hire Attitudes! = 436
  Perception = 438
   Perception and the Perceptual Process = 438
   Attribution Theory : Interpreting the Behavior of Others = 439
   Perceptual Distortions = 440
  Global Spotlight : The Wide, Wide World of Cultural Perceptions = 441
   Perceptions of Procedural Justice = 442
  Learning = 443
   Learning Strategies = 445
  Case Study : Sending the Wrong Signal = 447
  Video Case : Lands' End : Controlling a Much Envied Work Climate = 450
Part 5 CONTROLLING
 19 PRINCIPLES OF CONTROLLING = 454
  Introductory Case : Controlling at Polaroid = 455
  The Fundamentals of Controlling = 456
   Defining Control = 456 
   Defining Controlling = 456
  Global Spotlight : Controlling Finances at Euro Disneyland = 459
  People Perspectives : Toyota Takes Corrective Action by Changing Its President = 462
  Types of Control = 463
  Cutting Edge : Ford Uses Virtual Reality as a Feedback Control Tool = 463
  Diversity Spotlight : Feedback Control Induces Cosmetics Industry to Develop New Products for Diverse Population Segments = 464
  The Controller and Control = 464
   The Job of the Controller = 465
   How Much Control Is Needed? = 465
  Power and Control = 466
   A Definition of Power = 467
   Total Power of a Manager = 467
   Steps for Increasing Total Power = 468
  Performing the Control Function = 469
   Potential Barriers to Successful Controlling = 469
   Making Controlling Successful = 470
  Case Study : Who Killed Barings Bank? = 473
 20 PRODUCTION MANAGEMENT AND CONTROL = 475
  Introductory Case : The Quick Turn at USAir = 476
  Production = 477
   Defining Production = 477
  Cutting Edge : Chrysler Uses Teams to Speed Up Production Process = 477
   Productivity = 478
  People Perspectives : Characteristics of Japanese Employment Motivate Workers to Improve Productivity = 478
   Quality and Productivity = 479
  Quality Spotlight : Focusing on Quality at Adidas USA = 481
   Automation = 483
   Strategies, Systems, and Processes = 483
  Operations Management = 484
   Defining Operations Management = 484
   Operations Management Considerations = 484
  Efflics Spotlight : Firestone Exist LaVergne = 486
  Operations Control = 490
   Just-in-Time Inventory Control = 490
   Maintenance Control = 491
   Cost Control = 491
   Budgetary Control = 492
   Ratio Analysis = 493
   Materials Control = 494
  Selected Operations Control Tools = 495
   Using Control Tools to Control Organizations = 496
   Inspection = 496
   Management by Exception = 496
   Management by Objectives = 496
   Breakeven Analysis = 496
   Other Broad Operations Control Tools = 500
  Case Study : Sun Also Rises = 504
 21 INFORMATION AND TECHNOLOGY = 506
  Introductory Case : Sam Walton Taught Others at Wal-Mart to Use Information = 507
  Essentials of Information = 508
   Factors Influencing the Value of Information = 508
   Information Appropriateness = 509
   Information Quality = 509
   Information Timeliness = 509
   Information Quantity = 509
   Evaluating Information = 511
  The Management Information System(MIS) = 513
  Global Spotlight : Pohang Iron & Steel Company Needs a Complex MIS = 513
   Describing the MIS = 514
  Diversity Spotlight : Target's MIS Focuses on Hispanic Workers = 515
   Establishing an MIS = 517
  Information Technology = 521
   Computer Assistance in Using Information The Management Decision Support System(MDSS) = 524
  Computer Networks = 526
  People Perspectives : People Are the Key to Making the Network Work at Arthur Andersen = 527
   The Local Area Network = 527
   The Internet = 528
  Cutting Edge : Dell Computer Company Surfs the Internet to Service Customers and Build Its Image = 529
  Case Study : The Internet Becomes a Technological Battlefield = 534
  Video Case : Lands' End : Getting The Product Out to the Customer = 536
Part 6 TOPICS FOR SPECIAL EMPHASIS
 22 QUALITY : BUILDING COMPETITIVE ORGANIZATIONS = 540
  Introductory Case : IOMEGA Corporation : Success Built on Continuous Improvement = 541
  Fundamentals of Quality = 542
   Defining Total Quality Management = 542
  Quality Spotlight : "Quality is Job 1" at Ford = 542
   The Importance of Quality = 543
   Established Quality Awards = 543
   Achieving Quality = 545
  Ethics Spotlight : American Marketing Association Promotes "Zero Defects" Ethics = 547
  Cutting Edge : The Shingo Prize for Excellence in Manufacturing = 548
  Quality Through Strategic Planning = 550
   Environmental Analysis and Quality = 550
   Establishing Organizational Direction and Quality = 551
   Strategy Formulation and Quality = 551
   Strategy Implementation and Quality = 553
   Strategic Control and Quality = 554
  The Quality Improvement Process = 555
   The Incremental Improvement Process = 555
  People Perspectives : Keeping People Involved in Incremental Improvement : Bearings, Inc. = 557
   Reengineering Improvements = 558
  Case Study : Total Quality Management : Learning to Make It Work = 561
 23 MANAGEMENT AND DIVERSITY = 563
  Introductory Case : Ortho Pharmaceutical : "Showcase" for Cultural Diversity = 564
  Defining Diversity = 565
   The Social Implications of Diversity = 565
  Advantages of Diversity in Organizations = 566
   Gaining and Keeping Market Share = 566
  People Perspectives : The Bank of Montreal Encourages Minority Workers to Maximize Potential : Gaining Advantage with Customers = 566
   Cost Savings = 567
   Increased Productivity and Innovation = 567
   Better-Quality Management = 567
  Diversity Spotlight : General Electric Values Global Sensitivity = 569
  Challenges That Managers Face in Working With Diverse Populations = 569
   Changing Demographics = 569
  Global Spotlight : AT&T Connects the World = 570
   Ethnocentrism and Other Negative Dynamics = 571
   Negative Dynamics and Specific Groups = 572
  Cutting Edge : Study Shows that Older Workers Are Valuable = 573
  Strategies for Promoting Diversity in Organizations = 574
   Workforce 2000 = 575
   Equal Employment and Affirmative Action = 576
   Organizational Commitment to Diversity = 576
   Pluralism = 578
  The Role of the Manager = 580
   Management Development and Diversity Training = 582
  Case Study : Levi Strauss : Valuing Diversity = 586
  Video Case : Giving High Quality Customer Service : A Focal Point at Lands' End = 588


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