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| 005 | 19990818140046 | |
| 008 | 971015s1998 nyua 001 0 eng | |
| 010 | ▼a 97043063 | |
| 019 | ▼a 39012394 | |
| 020 | ▼a 0471248339 (cloth : alk. paper) | |
| 040 | ▼a DLC ▼c DLC | |
| 049 | 1 | ▼l 911001324 ▼f 국대원 |
| 050 | 0 0 | ▼a HD30.28 ▼b .P373 1998 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 21 |
| 090 | ▼a 658.4012 ▼b P467 | |
| 245 | 0 0 | ▼a Perspectives on strategy : ▼b from the Boston Consulting Group / ▼c edited by Carl W. Stern and George Stalk, Jr. |
| 260 | ▼a New York : ▼b J. Wiley, ▼c c1998. | |
| 300 | ▼a xv, 319 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Includes index. | |
| 610 | 2 0 | ▼a Boston Consulting Group. |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Competition. |
| 700 | 1 | ▼a Stern, Carl W. ▼0 AUTH(211009)45570 |
| 700 | 1 | ▼a Stalk, George , ▼d 1951- |
| 710 | 2 | ▼a Boston Consulting Group. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존C/ | 청구기호 658.4012 P467 | 등록번호 511059770 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
a collection of the best thinking from one of the most innovative management consulting firms in the world.
For the past thirty-five years, The Boston Consulting Group has been shaping the way business is done the world over, and now, Perspectives on Strategy offers a unique opportunity to acquaint readers with a broad selection of the firm's contributions. A compilation of seventy-five of BCG's most influential articles and thought pieces, this book is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here is a sampling of what's inside:
* "[Business] competition is a battle royal in which there are many contenders, each of whom must be dealt with individually. Victory, if achieved, is more often won in the mind of a competitor than in the economic arena."
* "The majority of products in most companies are cash traps. . . . [They] are not only worthless, but a perpetual drain on corporate resources."
* "Use more debt than your competition or get out of the business."
* "Displacement of high-cost competitors by lower prices benefits the customer."
* "As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation."
* "When brands become business systems, brand management becomes far too important to leave to the marketing department."
* "The winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra."
* "Most of our organizations today derive from a model whose original purpose was to control creativity."
* "Dumping should be encouraged. It is a gift from the nation that provides the products."
* "Taxes should be levied when, and only when, individuals disinvest in order to consume. Capital still at work should not be taxed at all."
The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment-of-one(r) marketing," "time-based competition," and "capabilities-based competition." Now, for the first time, BCG's most influential writings are gathered in a comprehen-sive collection, offering serious-minded readers access to BCG's thinking on the theory, development, and practice of business strategy.
One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide, Perspectives are typically no more than 1,200 words in length.
This book brings together many of the most influential Perspectives, as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless, the seventy-five pieces included here are among the most innovative, controversial, and stimulating to have appeared over the past three decades.
An anthology of the most provocative thinking from one of the world's most esteemed management consulting firms, Perspectives on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
정보제공 :
목차
CONTENTS Foreword = xi Preface = xiii Acknowledgments = xv PART ONE The Nature of Business Strategy Strategic and Natural Competition / Bruce D. Henderson, 1980 = 2 PART TWO The Development of Business Strategy Foundations = 9 The Experience Curve Reviewed : History / Bruce D. Henderson, 1973 = 12 The Experience Curve Reviewed : Why Does It Work? / Bruce D. Henderson, 1974 = 15 The Experience Curve Reviewed : Price Stability / Bruce D. Henderson, 1974 = 18 The Pricing Paradox / Bruce D. Henderson, 1970 = 24 The Market-Share Paradox / Bruce D. Henderson, 1970 = 27 More Debt or None? / Bruce D. Henderson, 1972 = 29 The Rule of Three and Four / Bruce D. Henderson, 1976 = 31 The Product Portfolio / Bruce D. Henderson, 1970 = 35 The Real Objectives / Bruce D. Henderson, 1976 = 38 Milestones = 40 Life Cycle of Industry Leader / Bruce D. Henderson, 1972 = 43 The Evils of Average Costing / Richard K. Lochridge, 1975 = 46 Specialization or the Full Product Line / Michael C. Goold, 1979 = 48 Stalemate : The Problem / John S. Clarkeson, 1984 = 51 Strategy in the 1980s / Richard K. Lochridge, 1981 = 56 Revolution on the Factory Floor / Thomas M. Hout ; George Stalk, Jr., 1982 = 59 Time - The Next Source of Competitive Advantage / George Stalk, Jr., 1988 = 63 Competing on Capabilities : The New Rules of corporate Strategy / George Stalk, Jr. ; Philip B. Evans ; Lawrence E. Shulman, 1992 = 82 Reengineering Bumps into Strategy / Jonathan L. Isaacs, 1994 = 99 Strategy and the New Economics of Information / Philip B. Evans ; Thomas S. Wurster, 1997 = 102 PART THREE The Practice of Business Strategy The Customer : Segmentation and Value Creation = 125 Segmentation and Strategy / Seymour Tilles, 1974 = 127 Strategic Sectors / Bruce D. Henderson, 1975 = 129 Specialization / Richard K. Lochridge, 1981 = 131 Specialization : Cost Reduction or Price Realization / Anthony J. Habgood, 1981 = 133 Segment-of-One Marketing / Richard Winger ; David Edelman, 1989 = 135 Discovering Your Customer / Michael J. Silverstein ; Philip Siegel, 1991 = 139 The New Vertical Integration / John R. Frantz ; Thomas M. Hout, 1993 = 142 Total Brand Management / David C. Edelman ; Michael J. Silverstein, 1993 = 145 From the Insight Out / Michael J. Silverstein, 1995 = 149 Capitalizing on Anomalies / Lawrence E. Shulman, 1997 = 151 Breaking Compromises / George Stalk, Jr. ; David K. Pecaut, ; Benjamin Burnett, 1997 = 154 Time-Based Competition = 159 The Time Paradigm / George Stalk, Jr., 1988 = 160 Make Decisions Like a Fighter Pilot / Mark F. Blaxill ; Thomas M. Hout, 1987 = 164 Time and Quality / Gary Reiner ; Matthew Ericksen, 1990 = 167 A New Product Every Week? Lessons from Magazine Publishing / Gary Reiner ; Shikhar Ghosh, 1988 = 170 Rules of Response / George Stalk, Jr., 1987 = 173 Time-Based Results / Thomas M. Hout ; George Stalk, Jr., 1993 = 175 Performance Measurement = 179 Profit Center Ethics / Bruce D. Henderson, 1971 = 180 The Story of Joe (A Fable) / Bruce D. Henderson, 1977 = 183 Controlling for Growth in a Multidivision Business / Patrick Conley, 1968 = 185 Making Performance Measurements Perform / Robert Malchione, 1991 = 188 Economic Value Added / Eric E. Olsen, 1996 = 191 Resource Allocation = 195 Cash Traps / Bruce D. Henderson, 1972 = 196 The Star of the Portfolio / Bruce D. Henderson, 1976 = 199 Anatomy of the Cash Cow / Bruce D. Henderson, 1976 = 200 The Corporate Portfolio / Bruce D. Henderson, 1977 = 203 Renaissance of the Portfolio / Anthony W. Miles, 1986 = 206 Premium Conglomerates / Dieter Heuskel, 1996 = 209 Organizational Design = 213 Profit Centers and Decentralized Management / Bruce D. Henderson, 1968 = 214 Unleash Intuition / Richard K. Lochridge, 1984 = 217 Network Organizations / Todd L. Hixon, 1989 = 221 The Myth of the Horizontal Organization / Philippe J. Amouyal ; Jill F. Black, 1994 = 224 The Activist Center / Dennis N. Rheault ; Simon P. Trussler, 1995 = 227 Organizing the Global Company / Xavier Mosquet ; Mark F. Blaxill, 1996 = 230 Leadership and Change = 235 Why Change Is So Difficult / Bruce D. Henderson, 1968 = 236 Leadership / Bruce D. Henderson, 1968 = 238 How to Recognize the Need for Change / Carl W. Stern, 1983 = 241 Sustained Success / Alan J. Zakon ; Richard K. Lochridge, 1984 = 244 Strategy and Learning / Seymour Tilles, 1985 = 249 Let Middle Managers Manage / Jeanie Duck, 1991 = 253 Jazz vs. Symphony / John S. Clarkeson, 1990 = 256 PART FOUR Business Thinking Business Thinking / Bruce D. Henderson, 1977 = 260 Brinkmanship in Business / Bruce D. Henderson, 1968 = 263 Business Chess / Rudyard L. Istvan, 1984 = 267 What Is "Japanese" About the Kaisha ? / James C. Abegglen ; George Stalk, Jr., 1985 = 272 Probing / Jonathan L. Isaacs, 1985 = 276 Creative Analysis / Anthony W. Miles, 1987 = 278 The Seduction of Reductionist Thinking / Jeanie Duck, 1992 = 280 PART FIVE Social Commentary Failure to Compete / Bruce D. Henderson, 1973 = 285 To Create an Energy Shortage / Bruce D. Henderson, 1973 = 286 Inflation and Investment Return / Bruce D. Henderson, 1974 = 287 Conflicting Tax Objectives / Bruce D. Henderson, 1975 = 289 Dumping / Bruce D. Henderson, 1978 = 291 Adversaries or Partners? / Bruce D. Henderson, 1983 = 292 The Promise of Disease Management / Joshua Gray ; Peter Lawyer, 1995 = 296 Index = 305