| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045935550 | |
| 005 | 20180315111144 | |
| 008 | 180314s2016 enk 001 0 eng d | |
| 010 | ▼a 2015026751 | |
| 020 | ▼a 9781107120914 | |
| 035 | ▼a (KERIS)REF000017805323 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .P856 2016 |
| 082 | 0 0 | ▼a 658.4/012 ▼2 23 |
| 084 | ▼a 658.4012 ▼2 DDCK | |
| 090 | ▼a 658.4012 ▼b P985c | |
| 100 | 1 | ▼a Puranam, Phanish. |
| 245 | 1 0 | ▼a Corporate strategy : ▼b tools for analysis and decision-making / ▼c Phanish Puranam and Bart Vanneste. |
| 260 | ▼a Cambridge ; ▼a New York : ▼b Cambridge University Press, ▼c c2016. | |
| 300 | ▼a xxii, 298 p. ; ▼c 23 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Decision making. |
| 650 | 0 | ▼a Industrial management. |
| 700 | 1 | ▼a Vanneste, Bart. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4012 P985c | 등록번호 111787698 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.
This book uses research-driven insights to help students and managers make good corporate strategy decisions and to analyse the decisions of others.
정보제공 :
목차
CONTENTS List of figures = vi List of tables = ix List of boxes = xi Acknowledgments = xii Introduction : what this book is about and how to use it = xiv PART Ⅰ Foundations = 1 1 Corporate advantage = 3 2 Synergies : benefits to collaboration = 29 3 Governance costs : impediments to collaboration = 70 PART Ⅱ Decisions about portfolio composition : increasing the scope of the corporation = 83 4 Diversification = 85 5 Ally or acquire? = 100 6 Organic or inorganic growth? = 120 PART Ⅲ Decisions about portfolio composition : reducing the scope of the corporation = 133 7 Divestiture : stay or exit = 135 8 Outsourcing : make or buy = 153 PART Ⅳ Decisions about portfolio organization = 173 9 Designing the multi-business corporation = 175 10 Designing the corporate HQ = 199 11 Managing the M＆A process = 227 12 Managing the alliance process = 256 Index = 288