| 000 | 00000cam u22002058i 4500 | |
| 001 | 000046219319 | |
| 005 | 20260318100030 | |
| 007 | ta | |
| 008 | 260309s2026 nyu b 001 0 eng | |
| 010 | ▼a 2025016167 | |
| 020 | ▼a 9781538195208 (pbk.) ▼g 90000 | |
| 035 | ▼a (KERIS)REF000020944381 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d DLC ▼d DLC-MRC ▼d DLC ▼d DLC-MRC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.1255 ▼b .S74 2026 |
| 082 | 0 4 | ▼a 658.8/27 ▼2 23 |
| 084 | ▼a 658.827 ▼2 DDCK | |
| 090 | ▼a 658.827 ▼b S822b | |
| 100 | 1 | ▼a Steinke, Allison J. |
| 245 | 1 0 | ▼a Brand thinking : ▼b building brands you can believe in / ▼c Allison J. Steinke, Haseon Park, foreword by Marty Brandt. |
| 260 | 1 | ▼a New York : ▼b Bloomsbury Academic, ▼c 2026. |
| 300 | ▼a 337p. ; ▼c 23 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 504 | ▼a Includes bibliographical references and index. | |
| 520 | ▼a "Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands"-- Provided by publisher. | |
| 650 | 0 | ▼a Branding (Marketing). |
| 650 | 0 | ▼a Brand name products . |
| 700 | 1 | ▼a Park, Haseon, ▼e author. |
| 700 | 1 | ▼a Brandt, Marty, ▼e foreword. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.827 S822b | 등록번호 151372996 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |