| 000 | 00892camuu22002774a 4500 | |
| 001 | 000045268372 | |
| 005 | 20060614131457 | |
| 008 | 010108s2001 nyua b 001 0 eng | |
| 010 | ▼a 2001018017 | |
| 020 | ▼a 0071371893 (alk. paper) | |
| 035 | ▼a (KERIS)REF000006698691 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b T55 2001 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 21 |
| 090 | ▼a 658.827 ▼b T582f | |
| 100 | 1 | ▼a Timacheff, Serge. |
| 245 | 1 0 | ▼a From bricks to clicks : ▼b 5 steps to creating a durable online brand / ▼c Serge Timacheff, Douglas E. Rand. |
| 260 | ▼a New York : ▼b McGraw-Hill , ▼c c2001. | |
| 300 | ▼a xvi, 303 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a Rand, Douglas E. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 T582f | 등록번호 111366782 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS Foreword / Mark Eppley = ⅶ Preface = xi Acknowledgments = xv 1 The Complete Brand and the Web = 1 2 The Discovery Stage = 37 3 The Framework Stage = 75 4 The Verbal Articulation Stage = 105 5 The Visual, Physical, and Sensory Articulation Stages = 157 6 The Execution Stage: Launching, Pruning, and Rediscovery = 193 7 Branding the Internet Village = 219 8 The Global Web Brand = 245 9 Beyond the New Economy = 279 Notes = 289 Glossary = 293 Index = 297