![Branding : [brand strategy, design, and implementation of corporate and product identity] 1st ed](https://image.aladin.co.kr/product/134/97/cover/082305862x_1.jpg)
| 000 | 00949camuu22003014a 4500 | |
| 001 | 000045190055 | |
| 005 | 20050908113029 | |
| 008 | 030114s2003 nyua 001 0 eng | |
| 010 | ▼a 2003100493 | |
| 020 | ▼a 082305862X (pbk.) | |
| 020 | ▼z 082305682X | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b V35 2003 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b V128b | |
| 100 | 1 | ▼a Vaid, Helen. |
| 245 | 1 0 | ▼a Branding : ▼b [brand strategy, design, and implementation of corporate and product identity] / ▼c Helen Vaid. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a New York, N.Y. : ▼b Watson-Guptill , ▼c 2003. | |
| 300 | ▼a 192 p. : ▼b col. ill. ; ▼c 24 cm. | |
| 440 | 0 | ▼a Design directories |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Brand name products ▼x Management. |
| 650 | 0 | ▼a Brand name products ▼x Marketing. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 V128b | 등록번호 111331003 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.? Provides detailed how-to guidance for implementing a successful branding strategy? Showcases a number of successful branding implementations? Packed with 500 full-color examples and illustrations? Part of the popular Design Directories series, which is featured on www.design-directories.com
정보제공 :
저자소개
Helen Vaid(지은이)
<강력한 브랜드를 디자인하는 방법>