| 000 | 01364camuu22002774a 4500 | |
| 001 | 000045184297 | |
| 005 | 20050913162056 | |
| 008 | 020730s2002 ilua b 001 0 eng | |
| 010 | ▼a 2002012222 | |
| 020 | ▼a 0793155606 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.B7 ▼b V563 2002 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 21 |
| 090 | ▼a 658.827 ▼b V772L | |
| 100 | 1 | ▼a Vincent, Laurence. |
| 245 | 1 0 | ▼a Legendary brands : ▼b unleashing the power of storytelling to create a winning marketing strategy / ▼c Laurence Vincent. |
| 260 | ▼a Chicago : ▼b Dearborn Trade Pub. , ▼c c2002. | |
| 300 | ▼a x, 321 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 309-312) and index. | |
| 505 | 0 | ▼a All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology. |
| 650 | 0 | ▼a Brand name products. |
| 650 | 0 | ▼a Brand name products ▼x Marketing. |
| 650 | 0 | ▼a Customer relations. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 V772L | 등록번호 111326243 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |