| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045849771 | |
| 005 | 20151118161821 | |
| 008 | 151117s2015 nyu bf 001 0 eng d | |
| 010 | ▼a 2015004069 | |
| 020 | ▼a 9780415742955 (hardback) | |
| 020 | ▼a 9780415742962 (pbk.) | |
| 020 | ▼z 9781315813998 (ebook) | |
| 035 | ▼a (KERIS)REF000017671651 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.3 ▼b .Z37 2015 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 23 |
| 084 | ▼a 658.827 ▼2 DDCK | |
| 090 | ▼a 658.827 ▼b Z36h | |
| 100 | 1 | ▼a Zarantonello, Lia. |
| 245 | 1 4 | ▼a The handbook of brand management scales / ▼c Lia Zarantonello and Véronique Pauwels-Delassus. |
| 250 | ▼a First Edition. | |
| 260 | ▼a New York : ▼b Routledge, ▼c 2015. | |
| 300 | ▼a 309 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼g Introduction -- ▼t Brand identity and brand image -- ▼t Brand associations -- ▼t Brand personality -- ▼t Brand authenticity -- ▼t Perceived brand differentiation -- ▼t Attitudes toward the brand -- ▼t Experiential consumption with brands -- ▼t Consumers' emotions toward the brand -- ▼t Attachment to the brand -- ▼t Consumer-brand relationships -- ▼t Brand equity -- ▼t Brand orientation -- ▼t Consumer dispositions toward brands. |
| 650 | 0 | ▼a Marketing research ▼x Statistical methods ▼v Handbooks, manuals, etc. |
| 650 | 0 | ▼a Consumer behavior ▼x Research. |
| 650 | 0 | ▼a Scaling (Social sciences) ▼v Handbooks, manuals, etc. |
| 700 | 1 | ▼a Pauwels-Delassus, Véronique. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.827 Z36h | 등록번호 111744612 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
Sample scales include brand personality, brand authenticity, consumer?brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts.
A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
정보제공 :
목차
Introduction 1. Brand Identity and Brand Image 2. Brand Associations 3. Brand Personality 4. Brand Authenticity 5. Perceived Brand Differentiation 6. Attitudes Toward the Brand 7. Experiential Consumption with Brands 8. Consumers’ Emotions Toward the Brand 9. Attachment to the Brand 10. Consumer-Brand Relationships 11. Brand Equity 12. Consumer Dispositions Toward Brands 13. Brand Orientation
정보제공 :