Methods for assessing brand value : a comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model
| 000 | 00950camuu2200277 a 4500 | |
| 001 | 000045582934 | |
| 005 | 20100326112324 | |
| 008 | 100325s2008 gw a b 000 0 eng d | |
| 015 | ▼a 08,A24,1414 ▼2 dnb | |
| 020 | ▼a 9783836658720 | |
| 020 | ▼a 3836658720 | |
| 035 | ▼a (OCoLC)244010424 | |
| 040 | ▼a GWDNB ▼e rakwb ▼b ger ▼c GWDNB ▼d KUB ▼d 211009 | |
| 082 | 0 4 | ▼a 658.827 ▼2 22 |
| 090 | ▼a 658.827 ▼b S718m | |
| 100 | 1 | ▼a Soto J., Tatiana. |
| 245 | 1 0 | ▼a Methods for assessing brand value : ▼b a comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model / ▼c Tatiana Soto J. |
| 260 | ▼a Hamburg : ▼b Diplomica-Verl , ▼c 2008. | |
| 300 | ▼a v, 97 p. : ▼b ill. ; ▼c 27 cm. | |
| 490 | 1 | ▼a MA-Thesis, Masterarbeit |
| 504 | ▼a Includes bibliographical references. | |
| 650 | 0 7 | ▼a Markenwert ▼2 swd |
| 650 | 0 7 | ▼a Wertanalyse ▼2 swd |
| 830 | 0 | ▼a MA-Thesis, Masterarbeit. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.827 S718m | 등록번호 121191158 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |