| 000 | 01473camuu22003014a 4500 | |
| 001 | 000000799317 | |
| 005 | 20030116105746 | |
| 008 | 001130s2001 caua b 001 0 eng | |
| 010 | ▼a 00012754 | |
| 020 | ▼a 0761919074 (cloth : alk. paper) | |
| 020 | ▼a 0761919082 (pbk. : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d C#P ▼d UKM ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111229306 |
| 050 | 0 0 | ▼a HM1196 ▼b .S56 2001 |
| 082 | 0 0 | ▼a 303.3/42 ▼2 21 |
| 090 | ▼a 303.342 ▼b S611p | |
| 100 | 1 | ▼a Simons, Herbert W. , ▼d 1935-. |
| 245 | 1 0 | ▼a Persuasion in society / ▼c Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. |
| 260 | ▼a Thousand Oaks, Calif. : ▼b Sage Publications , ▼c c2001. | |
| 300 | ▼a xxvi, 414 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. |
| 650 | 0 | ▼a Persuasion (Psychology) ▼x Social aspects. |
| 650 | 0 | ▼a Persuasion (Rhetoric) |
| 700 | 1 | ▼a Morreale, Joanne ▼d 1956- |
| 700 | 1 | ▼a Gronbeck, Bruce E. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.342 S611p | 등록번호 111229306 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |