| 000 | 01959camuu2200397 a 4500 | |
| 001 | 000045740973 | |
| 005 | 20130226204128 | |
| 008 | 130225s2011 nyua b 001 0 eng | |
| 010 | ▼a 2010036213 | |
| 020 | ▼a 9780415965132 (hardback) | |
| 020 | ▼a 0415965136 (hardback) | |
| 020 | ▼a 9780415965149 (pbk.) | |
| 020 | ▼a 0415965144 (pbk.) | |
| 020 | ▼a 9780203933039 (ebook) | |
| 020 | ▼a 0203933036 (ebook) | |
| 035 | ▼a (KERIS)REF000016369709 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BTCTA ▼d BAKER ▼d YDXCP ▼d BWX ▼d CDX ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HM1196 ▼b .S56 2011 |
| 082 | 0 0 | ▼a 303.3/42 ▼2 23 |
| 084 | ▼a 303.342 ▼2 DDCK | |
| 090 | ▼a 303.342 ▼b S611p2 | |
| 100 | 1 | ▼a Simons, Herbert W., ▼d 1935-. |
| 245 | 1 0 | ▼a Persuasion in society / ▼c Herbert W. Simons, Jean G. Jones. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a New York : ▼b Routledge, ▼c 2011. | |
| 300 | ▼a xxx, 554 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼t Understanding persuasion -- ▼t The study of persuasion -- ▼t The psychology of persuasion : basic concepts and principles -- ▼t Persuasion broadly considered -- ▼t The coactive approach -- ▼t Coactive persuasion -- ▼t Resources of communication -- ▼t Framing and reframing -- ▼t Cognitive shorthands -- ▼t Reasoning and evidence -- ▼t Context for persuasion -- ▼t Going public : delivering a presentation that persuades -- ▼t Persuasive campaigns -- ▼t Staging political campaigns -- ▼t Analyzing product advertising -- ▼t Talking through differences : persuasion in social conflicts -- ▼t Leading social movements -- ▼t More about ethics. |
| 650 | 0 | ▼a Persuasion (Psychology) ▼x Social aspects. |
| 650 | 0 | ▼a Persuasion (Rhetoric) |
| 700 | 1 | ▼a Jones, Jean. |
| 740 | 0 2 | ▼a Study of persuasion. |
| 740 | 0 2 | ▼a Psychology of persuasion : basic concepts and principles. |
| 740 | 0 2 | ▼a Coactive approach. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 303.342 S611p2 | 등록번호 111689448 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |