| 000 | 00835camuu2200253 a 4500 | |
| 001 | 000045178252 | |
| 005 | 20050620092227 | |
| 008 | 020821s2002 enka b 001 0 eng | |
| 015 | ▼a GBA2-V4565 | |
| 020 | ▼a 0714841749 | |
| 035 | ▼a KRIC08634030 | |
| 040 | ▼a UKM ▼c UKM ▼d NTE ▼d C#P ▼d 211009 | |
| 056 | ▼a 658.3 ▼2 4 | |
| 082 | 0 4 | ▼a 741.6 ▼2 21 |
| 090 | ▼a 741.6 ▼b P962 | |
| 245 | 1 0 | ▼a Problem solved: ▼b a primer in design and communication / ▼c by Michael Johnson. |
| 246 | 3 | ▼a Problemsolved |
| 260 | ▼a London ; ▼a New York : ▼b Phaidon , ▼c 2002. | |
| 300 | ▼a 288 p. : ▼b ill. (chiefly col.) ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. 284) and index. | |
| 650 | 0 | ▼a Commercial art. |
| 650 | 0 | ▼a Graphic design (Typography) |
| 700 | 1 | ▼a Johnson, Michael. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 741.6 P962 | 등록번호 111320901 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A manual for students and professionals offering solutions to design problems.
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms.
Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising.
Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
정보제공 :
저자소개
마이클 L. 존슨(지은이)
마이클 L. 존슨(리폼드 신학대학교 M.Div)은 고백 복음주의 연합 편집자 겸 회원이다. 미국 기독교 출판사 마티아스 미디어에서 기획 위원으로 일하고 있다. 미니애폴리스에서 아내와 다섯 아이와 살고 있다.