CONTENTS
Contributors = ⅶ
Acknowledgments = ⅸ
Part Ⅰ Introduction
1 Is It a Small World, After All? / Janet Wasko = 3
Part Ⅱ Summary of the Project
2 The Global Disney Audiences Project : Disney across Cultures / Mark Phillips = 31
Part Ⅲ National Profiles
3 Australia : Disney and the Australian Cultural Imaginary / Virginia Nightingale = 65
4 Brazil : Love It and Hate It : Brazilians' Ambiguous Relationship with Disney / Raul Reis = 88
5 Denmark : 'Donald Seems So Danish' : Disney and the Formation of Cultural Identity / Kirsten Drotner = 102
6 France : Disney in the Land of Cultural Exception / Jacques Guyot = 121
7 Greece : Disney's Descent on Greece : The Company Is the Message / Sophia Kaitatzi-Whitlock ; George Terzis = 135
8 Japan : America in Japan／Japan in Disneyfication : The Disney Image and the Transformation of 'America' in Contemporary Japan / Shunya Yoshimi = 160
9 Korea : Disney in Korean Mass Culture / Seung Hyun Kim ; Kyung Sook Lee = 182
10 Mexico : Disney in Mexico : Observations on Integrating Global Culture Objects into Everyday Life / Silvia Molina y Vedia = 202
11 Norway : Norwegian Memories of the Disney Universe / Ingunn Hagen = 222
12 South Africa : Disney in South Africa : Towards a Common Culture in a Fragmented Society? / Simon Burton = 257
13 United Kingdom : Disney Dialectics : Debating the Politics of Children's Media Culture / David Buckingham = 269
14 United States : A Disney Dialectic : A Tale of Two American Cities / Norma Pecora ; Eileen R. Meehan = 297
Part Ⅳ Conclusions and Directions for Future Research
15 Dazzled by Disney? Ambiguity in Ubiquity / Janet Wasko ; Eileen R. Meehan = 329
Appendix 1 Questionnaire = 345
Appendix 2 Interview = 351
Appendix 3 Market Analysis = 353
Appendix 4 Worldwide Response to Disney Questionnaire = 357
Appendix 5 Nationalities Represented in the Sample = 361
Index = 363
