| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045196391 | |
| 005 | 20240318154305 | |
| 008 | 050720s2004 enka f b 001 0 eng d | |
| 020 | ▼a 0521844150 (hbk.) | |
| 020 | ▼a 0521605210 (pbk.) | |
| 040 | ▼a UKM ▼c UKM ▼d BWK ▼d XLM ▼d NGU ▼d C#P ▼d OCL ▼d DLC ▼d 244002 ▼d 211009 | |
| 050 | 0 0 | ▼a HC79.I55 ▼b V37 2004 |
| 082 | 0 4 | ▼a 338.47004 ▼2 23 |
| 084 | ▼a 338.47004 ▼2 DDCK | |
| 090 | ▼a 338.47004 ▼b V299t | |
| 100 | 1 | ▼a Varian, Hal R., ▼d 1947- ▼0 AUTH(211009)121427. |
| 245 | 1 4 | ▼a The economics of information technology : ▼b an introduction / ▼c Hal R. Varian, Joseph Farrell, Carl Shapiro. |
| 260 | ▼a Cambridge ; ▼a New York : ▼b Cambridge University Press, ▼c 2004. | |
| 300 | ▼a x, 102 p. : ▼b ill. ; ▼c 22 cm. | |
| 490 | 1 | ▼a The Raffaele Mattioli lecture series |
| 504 | ▼a Includes bibliographical references (p. 87-96) and indexes. | |
| 650 | 0 | ▼a Information technology ▼x Economic aspects. |
| 650 | 0 | ▼a Computer industry. |
| 700 | 1 | ▼a Farrell, Joseph ▼q (Joseph V.). |
| 700 | 1 | ▼a Shapiro, Carl ▼0 AUTH(211009)65945. |
| 830 | 0 | ▼a Raffaele Mattioli lectures. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 338.47004 V299t | 등록번호 121236214 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 338.47004 V299t | 등록번호 151183853 (10회 대출) | 도서상태 대출불가(자료실) | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 338.47004 V299t | 등록번호 121236214 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 338.47004 V299t | 등록번호 151183853 (10회 대출) | 도서상태 대출불가(자료실) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
A concise and accessible review of some of the important economic factors affecting information technology industries.
정보제공 :
목차
List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.
정보제공 :