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Marketing tools for healthcare executives 2nd ed

Marketing tools for healthcare executives 2nd ed (2회 대출)

자료유형
단행본
개인저자
Fortenberry, John L.
서명 / 저자사항
Marketing tools for healthcare executives / John L. Fortenberry, Jr.
판사항
2nd ed.
발행사항
Oxford, Miss. :   Oxford Crest ,   c2005.  
형태사항
xv, 271 p. : ill. ; 24 cm.
ISBN
0971741824 (cloth : alk. paper)
내용주기
Product development & portfolio analysis tools -- Branding & identity management tools -- Target marketing tools -- Consumer behavior & product promotions tools -- Environmental analysis & competitive assessment tools -- Marketing management tools -- Marketing strategy & planning tools.
서지주기
Includes bibliographical references.
일반주제명
Medical care -- Marketing. Health services administration.
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001 000045255128
005 20060518165551
008 051026s2005 msua b 000 0 eng
010 ▼a 2005010008
020 ▼a 0971741824 (cloth : alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211010 ▼d 211010
042 ▼a pcc
050 0 0 ▼a RA410.56 ▼b .F675 2005
082 0 0 ▼a 362.1/068/8 ▼2 22
090 ▼a 362.10688 ▼b F737m2
100 1 ▼a Fortenberry, John L.
245 1 0 ▼a Marketing tools for healthcare executives / ▼c John L. Fortenberry, Jr.
250 ▼a 2nd ed.
260 ▼a Oxford, Miss. : ▼b Oxford Crest , ▼c c2005.
300 ▼a xv, 271 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references.
505 0 ▼a Product development & portfolio analysis tools -- Branding & identity management tools -- Target marketing tools -- Consumer behavior & product promotions tools -- Environmental analysis & competitive assessment tools -- Marketing management tools -- Marketing strategy & planning tools.
650 0 ▼a Medical care ▼x Marketing.
650 0 ▼a Health services administration.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존B/보건 청구기호 362.10688 F737m2 등록번호 141047091 (2회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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