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Marketing public health : strategies to promote social change 2nd ed

자료유형

단행본

개인저자

Siegel, Michael, M.D. Lotenberg, Lynne Doner.

서명 / 저자사항

Marketing public health : strategies to promote social change / Michael Siegel and Lynne Doner Lotenberg.

판사항

2nd ed.

발행사항

Sudbury, Mass. : Jones and Bartlett Publishers , c2007.

형태사항

xx, 608 p. : ill ; 23 cm.

ISBN

9780763738914 0763738913

내용주기

Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods.

서지주기

Includes bibliographical references and index.

일반주제명

Public health -- Marketing. Public Health. Marketing of Health Services. Social Change.

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008		060710s2007 maua b 001 0 eng
010		▼a 2006022680
020		▼a 9780763738914
020		▼a 0763738913
035		▼a (KERIS)REF000012702809
040		▼a DNLM/DLC ▼c DLC ▼d DLC ▼d 211010
042		▼a pcc
050	0 0	▼a RA427 ▼b .S53 2007
060	1 0	▼a WA 100 ▼b S571m 2007
082	0 0	▼a 362.1/068/8 ▼2 22
090		▼a 362.10688 ▼b S571m2
100	1	▼a Siegel, Michael, ▼c M.D.
245	1 0	▼a Marketing public health : ▼b strategies to promote social change / ▼c Michael Siegel and Lynne Doner Lotenberg.
250		▼a 2nd ed.
260		▼a Sudbury, Mass. : ▼b Jones and Bartlett Publishers , ▼c c2007.
300		▼a xx, 608 p. : ▼b ill ; ▼c 23 cm.
504		▼a Includes bibliographical references and index.
505	0	▼a Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods.
650	0	▼a Public health ▼x Marketing.
650	1 2	▼a Public Health.
650	2 2	▼a Marketing of Health Services.
650	2 2	▼a Social Change.
700	1	▼a Lotenberg, Lynne Doner.

소장정보

중앙도서관

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/교육보존B/보건	청구기호 362.10688 S571m2	등록번호 141059813	도서상태 대출가능	반납예정일	예약	서비스 B M

Marketing public health : strategies to promote social change 2nd ed

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